Social Media Case Studysuckstobeyoublog.com

Who are we?• WordPress-based entertainment and humorous news blog geared

toward 25-45 year age demographic• Authors post new stories 6 days a week (Mon. thru Sat.)

Twitter Initiatives

Twitter Initiatives

• Posts tweeted each day to followers

Twitter Initiatives

• Topics on STBY searched via search.twitter.com– People talking about the subject are invited to read our post

Twitter Initiatives

• Using TweetBeep alerts, we engage conversations with people who tweet “Need a laugh,” and direct them to STBY

Facebook Fan Page

Facebook Fan Page• Alert fans of new STBY posts, link to site• Build rapport with fans by encouraging them to post details about their

own sucky day or unfortunate events• Spread word of STBY throughout the Facebook network

Facebook Widget• Designed to engage Facebook fans on a daily basis• Spread word of STBY throughout the Facebook network

YouTube Channel

YouTube Channel• Drive traffic to STBY by demonstrating the personality and flavor of the

site• News “round-up” videos that encompass multiple stories• Teaser videos

CafePress Merchandise Shop

CafePress Merchandise Shop• Online store where fans can purchase t-shirts, mugs and bumper

stickers, etc.• Promoted with banner ad on site and more directly on occasional

“Gratuitous Self Promotion” posts

The Results?

• Traffic has doubled every three months

The Results?

• Featured on a growing number of prominent blogrolls, such as PeopleWhoDeserveIt.com

The Results?

• Beyond Ohio, heavy traffic in New York, California and the UK• Visits from 114 countries worldwide