social media casestudy: virtual international day of the midwife
TRANSCRIPT
THE VIRTUAL
INTERNATIONAL DAY OF THE MIDWIFE. USING
SOCIAL MEDIA FOR PROFESSIONAL
NETWORKING AND LEARNING
Sarah [email protected]
Aim of this session:
• Tell you about the VIDM• Explain some of the findings from the 2012
VIDM evaluation• Reflect on some of the lessons we have
learned about social media, communities of practice, professional networking & learning
Beginnings
What is the VIDM?
Aims
Provide access to latest research & practice innovations
Provide opportunities for networking Break down traditional barriers to PDModel informal, life-long learning practicesModel “open” communication & collaboration
practices eg OERIncrease digital literacy & capability
Wiki - advertising, informing, coordination, collaboration, artefacts
http://internationaldayofthemidwife.wikispaces.com
Facebook – advertising, marketing, networking, discussion, answer questions
http://www.facebook.com/VirtualInternationalDayoftheMidwife
Twitter – advertising, marketing, networking, discussion, answer questions
https://twitter.com/#!/VIDofM
Google Docs – feedback survey, tracking, collaboration
http://tiny.cc/o70rew
2012 VIDM Evaluation
99 responses – 84 attended, 15 did notMajority of respondents were students or
clinical midwivesMost common age 30-39, & 50-59Majority of people came from USA, UK,
AustraliaAlso had attendees from Bermuda, Canada,
Brazil Cyprus, Denmark, Ethiopia, Kenya, Slovenia, Netherlands, Jordan, Germany, Greece, Latvia, Peru, Portugal and Slovenia
Majority people heard about VIDM from Facebook (63%), followed by email (31%)
Most people found technology very easy, or easy to use – only a couple of people found it difficult to use
Most people accessed VIDM at home – no one did in a clinical facility
Most people used lap top or PC
Attendees rated VIDM 2012 very good or good – 2 rated it poor
People wanted news about VIDM 2013 via Facebook or email
Main reason people didn't attend was because they were working
What did people like?
A sense of belonging to an international community
Opportunity to learn for free, in easily accessible and flexible environment
Being able to access eminent speakers
What could be improved?
Quality of presentationsImproved information about the event on the
wiki websiteBigger room – more seats
What do you need to be able to attend?
TimeMotivationAdequate technology Confidence and digital competenceBetter information about how to attendMore information about the event beforehand
What we are seeing
Main steam midwifery doesn't get it, but midwifery & consumers activists do
http://www.flickr.com/photos/7158112@N04/3042853630
Digital literacy is a barrier
http://www.flickr.com/photos/21560098@N06/3796822070
Health organisations need a lot of support to help them see value of initiatives like this
http://www.flickr.com/photos/32323502@N00/428401602
Community of practice is evolving
Greater networking between midwives & consumers....and others who are passionate about life-long learning
Increasing digital capability
Midwives (& others) are utilising their digital literacy learnings in an ongoing way in their professional lives
http://www.glorialemay.com/blog/?p=688
Where to from here?
How do we reach resource-poor countries?
Research. What is the impact of this approach to PD on learning, & ultimately clinical outcomes?
http://www.flickr.com/photos/26667277@N00/311398700
Integrate with midwifery organisations?
http://www.flickr.com/photos/76413978@N08/6873616254
Become more interactive,
beyond the 5th May
http://www.flickr.com/photos/28859335@N00/120018144
Go mobile!
http://www.flickr.com/photos/83542829@N00/2431704208
Sarah Stewart
[email protected]://sarah-stewart.blogspot.com@SarahStewarthttp://www.facebook.com/sarahmstewarthttp://www.slideshare.net/sarahs