social media channel analysis
TRANSCRIPT
Social Media Channel
Analysis
Guidelines
Digital Customer Experience 1516
Why we need to analyze?
To measure our concrete performance on social media usage and to use the data for our next marketing strategies.
Important!!!
The data you’ll get will be on percentage
and is used as next target reference
All data and target should be reported
on podio worksheet
How To Access Analytics?
Set yourself as an admin of your Local Entity Facebook Page
Click ‘View Insights’ under the ‘Sign Up’ button
1
2
Collect the data of: Reach, Like, Engagement Rate
How To Access Analytics?
3
4 Set your own goals of percentage raise based on the green percentage that is shown on the picture beside, example: 20% raise on the number of Like
Important!!!
You need to check Insight
every week as Facebook only serves the data
weekly
Report the performance
analytic monthly to Podio
for example: August
Week 1: xx % Week 2: xx %
etc.
Set the target to all aspects: Reach, Like,
Engagement Rate
How To Access Analytics?
Use http://simplymeasured.com/freebies/instagram-analytics to access your account’s report
Data that needs to be collected: Likes, Comment, Total Engagement, Engagement per Post
How To Access Analytics?
How To Access Analytics?
Sign in with twitter account you want to analyze
Open analytics.twitter.com on your browser
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3 Set target based on data you’ve analyze
Data should be collected:
a. Tweet Impressions
b. Profile Visits c. Followers Raise
Set those percentages as your target for every month and put the
target on podio worksheet
How To Access Analytics?
How To Access Analytics?
1 2 Click task bar icon beside youtube logo, then click My Chanel
Click the Views above the home page picture.
3
How To Access Analytics? From the overview, you can find result of views, estimated minutes watched, average view duration and set those numbers as your next month target reference.
¡Thank
You!
Any Questions?
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