social media cheat sheet

2

Click here to load reader

Upload: strategic-marketing-services

Post on 22-Jan-2015

88 views

Category:

Business


1 download

DESCRIPTION

Social Media wave has swept across the online world, and businesses that are not ready, can’t prevent themselves from going under! Social Media presence has become a must have for all businesses. If you still don’t know where to start, here is cheat sheet that will guide you through the world of social media.

TRANSCRIPT

Page 1: Social media cheat sheet

www.strategicoutsourcingservices.com [email protected]

Website: Email: Call Us:

080-41435564, +91- 9901065612

SOCIAL MEDIA

Cheat Sheet

Page 2: Social media cheat sheet

Social Media wave has swept across the online world, and businesses that are not ready, can’t

prevent themselves from going under! Social Media presence has become a must have for all

businesses. If you still don’t know where to start, here is cheat sheet that will guide you through the

world of social media.

www.strategicoutsourcingservices.com [email protected]

Website: Email: Call Us:

080-41435564, +91- 9901065612

Social Media Cheat Sheet

Popular

Social

Media

Platforms

Facebook Twitter Youtube Google+ Tumblr Digg Pinterest

Overview A hugely popular social networking site that allows you to create profiles, share status updates, upload pictures and like items

A micro blogging site that allows you to send texts upto140 characters

A site that allows you to share videos and audio/video clips

A social network started by Google that allows users to create profiles, upload videos, status, updates, and create circles, sparks and hangouts

A microblog and social networking site where users can post images, text, video and share them via re-blogging.

A social news website that allows users to vote stories as ‘up’, if they like them or ‘down’, if they don’t

It is a virtual pin board; that lets people share and organize images for things they like on the web

Pros Excellent platform for social networking, brand building and maintaining customer relations

Excellent for sending a quick response or communicating offers to your clients

One of the greatest sites to build brand through video blogs and tutorials

Facilitates easy interaction with people in your circle and integration with all applications of Google is a value add

Helps you connect with younger demographic of bloggers and is a great platform to share content

Provides increased exposure to brands

Fastest growing platform that helps you connect with people who share similar taste in books, toys, fashion, food, art, etc.

Cons It is not SEO friendly

Follower drop-off rate is quite high. So, one needs to ensure that fine balance between content and spam while promotion

Redirecting traffic to your primary website is difficult, as traffic is often limited within the site

Most of the business owners are not on Google+ and administrating the site content is difficult

Images generate good traffic on this platform but mostly from within Tumblr

Does not facilitate customer interaction

Pays more importance to infographics and images, and less importance to content

Audience

Size

800 Million 100 Million 490 Million 61 Million 41 Million 17 Million 11.7 Million