social media competitive analysis
TRANSCRIPT
Competitive Analysis by AIMC Business Solutions –
http://www.aimcbizsolutions.com
As traditional marketing is becoming less and less effective, businesses in today’s very competitive world are
increasingly turning to online marketing. Used wisely, the Internet creates a direct connection between business
and customers. And successful online marketing is built on in depth knowledge.
Knowledge is power, which translates in increased business for you.
An online competitive analysis is a formal report written by experienced Internet marketing specialists,
which will review your online presence and compare it against your competitors.
Goals:
To know and understand the online environment for your business, accessing detailed information on
how the competition is using the Internet.
Help focus your strategy by gaining thorough understanding of your and your competitors strengths and
weaknesses.
Features:
Review of your online presence, including website and promotion
Analysis of top 5 competitors on:
o Positioning
o Service packages
o Online marketing and advertising techniques, including but not limited to website features,
blog, Social Media presence and interaction, partnerships, online directories and communities
etc.
Conclusions and recommendations to enhance your online marketing and increase number of leads.
Benefits:
Clearly define and identify your competition, including their market positioning, products and services.
Identify your weaknesses and learn what you could improve and how in your own business.
Identify your strengths and how to better emphasize them.
Identify or confirm your Unique Value Proposition, helping improve market share.
Identify new business development opportunities, like new products of services or advantageous
partnerships.
Determine ways to improve your website.
Learn what promotional activities bring best results.
Identify specific online activities to achieve a better competitive position and increase business.
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HOW DO I GET STARTED?
Contact us at 508-922-1726 or [email protected]. Our experienced consultants
will analyze your business and your competitors, to enhance your online presence.
No business is an island, particularly in the transparent Internet environment. Knowing what the
competition is doing and how you measure against it is the key to driving your business forward.