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Facebook Strategy for Restaurants

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Why invest in Social Media?

Engagement is all about making it relevant to the customers James Speros, CMO,Ernst and Young

That is one the key essences of using social media. In todays world, Attention leads to Engagement. And Engagement is what builds Trust.

The benefits of Social Media are extensive from increasing customers satisfaction, to keeping tabs on competition, to building a loyal community of consumers, to marketing your latest product. Companies are targeting more on user interaction and target advertising since research has found that superfans were a major player in creating brand buzz and revving up sales.

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So your restaurant has a page. Now what?Lets start.

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Advertise your product, talk about its goodness, health & USPTalk about your product

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In order to attract and increase your fan base, you need to add a regular dose of interesting content. Share posts on -

Share health tipsRecipes Creative designs featuring dishesCurated contentShare engaging & informative content5

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Daily mouth-watering posts6

Give your fans something fun to do

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Show off your food through photos & videos. Nothing tempts fans more.Use great visuals & videos8

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Nothing better than a good review9

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Entice your customers with promotions, deals, and offers.Dish out offers, deals & promotions10

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Contests, Contests, Contests

Everyone loves a fun contest, and promoting a contest on your Facebook page is a great way to build your fan following and engage your customers.11

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A few more ideas13Share Stories:Ask fans to submit their experience in the restaurant story.

Sweepstakes:Enter to Win. All you need is to complete the sentence:Eating in Restaurant Name is .......................

Sample Post:How's this for a conversation starter? With a picture of food.

Caption A picture:Take an interesting picture. Ask users to choose an interesting caption for that picture.

Slogan Contest:If you are given a task to create a slogan for ..(Restaurant), what will you create? Best entries will win exciting prizes!

Enter Facebook AppsBeyond Posts & Pictures...

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Leads to greater engagement Creates greater interest Attracts more traffic to the pageTabs are prime real estate on Facebook.There is no better way than to show your menu, restaurant visuals, events, offers etcWhy use Facebook Apps15

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We Recommend: Welcome TabStore Locater Feedback Form360 degree Virtual TourMenu TabContact UsSweepstakes App YouTube or Other Social Media Profile TabOrder Tab

What to put on your FB Tab16

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Reach out to groups that are your target audience

Target your customers through Facebook Advertising

Optimise your page for greater online visibilityAnd Ofcourse, Optimise17

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Lastly, Dont forgetthe power of Facebook Ads

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Reach the customers whoare interested in your product

19Pay Per Click Advertising Facebook Ads

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Growing inorganically, and building a fan community is impossible without Facebook Ads supplementing great content. Through this, we reach out to a more targeted audience, promote special campaigns and content and build a great fan page. 20

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If you want to know more, Drop us a mail at sales@justwords.inor call at 09871370096Now Get Started

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THANK YOU.Would love to hear from you.Visit us at www.justwords.in

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