social media corporate trends
DESCRIPTION
Recently, Chris Brogan, President, New Marketing Labs, and Mike Lewis, Vice President of Marketing at Awareness, sent out a survey asking those involved in social media a few questions about their current corporate social media marketing initiatives. Over 600 people participated and an eBook was created from the survey results as well as from interviews of some key companies successfully utilizing social media. This presentation summarizes the results.TRANSCRIPT
Corporate Trends inCorporate Trends inSocial Media MarketingSocial Media Marketing
Chris BroganChris Brogan@chrisbrogan
President, New Marketing Labs
Mike LewisMike Lewis@bostonmike
VP of Marketing, Awareness, Inc.
Got Questions?Got Questions?Use the chat function in WebEx
Join the conversation on twitterJoin the conversation on twitterSubmit questions using the hash tag:
#awarenessinc
© 2009 Awareness CONFIDENTIAL
Social Media GrowthIn 2008
Social Media GrowthIn 2008
85%85% Growth in 2008Growth in 2008
150M150M usersusers
170170 countriescountries
700M700M Photos uploaded monthlyPhotos uploaded monthly
© 2009 Awareness CONFIDENTIAL
752%752%Growth in 2008Growth in 2008
1.2B1.2B Tweets so farTweets so far
4.4M4.4M Unique monthly visitorsUnique monthly visitors
© 2009 Awareness CONFIDENTIAL
184M184MNew blogs in 2008New blogs in 2008
77%77% Of web users read blogsOf web users read blogs
1M1M Posts are written dailyPosts are written daily
95%95% of reporters have blogsof reporters have blogs
© 2009 Awareness CONFIDENTIAL
30.1M30.1M UsersUsers
Images uploadedImages uploaded3B3B100M100M Videos viewed dailyVideos viewed daily
91%91% Growth in 2008Growth in 2008
59M59M Monthly usersMonthly users
© 2009 Awareness CONFIDENTIAL
"There is only one tool, one platform, one medium that allows the American people to take their government back, and that's the
Internet."
- Joe Trippi, Political Advisor@JoeTrippi
© 2008 Awareness CONFIDENTIAL
6M6MFacebook fansFacebook fans
350K350KTwitter followersTwitter followers
$500M+$500M+Funds raised through the webFunds raised through the web
© 2008 Awareness CONFIDENTIAL
Consumers have adoptedConsumers have adoptedsocial media.social media.
Consumers have adoptedConsumers have adoptedsocial media.social media.
How are businesses adopting?How are businesses adopting?How are businesses adopting?How are businesses adopting?
© 2008 Awareness CONFIDENTIAL
628 total responses628 total responses
© 2009 Awareness CONFIDENTIAL
20092009marketingmarketing
budgetsbudgetsare downare down
Increase Spending Increase Spending in 2009:in 2009:Search 50%Search 50%Video 46.6%Video 46.6%Social 46.6%Social 46.6%
© 2009 Awareness CONFIDENTIAL
Social Media in 2009?Social Media in 2009?
© 2009 Awareness CONFIDENTIAL
BrandBrandParticipationParticipation
ROIROI
LegalLegal
EthicsEthics IPIP
© 2009 Awareness CONFIDENTIAL
© 2009 Awareness CONFIDENTIAL
CollaborationCollaboration
Promoting BrandPromoting Brand
RevenueRevenue
RecruitingRecruiting
Customer EngagementCustomer EngagementThought LeadershipThought Leadership
NetworkingNetworkingMarketingMarketing
Service and SupportService and SupportProduct DevelopmentProduct Development
© 2009 Awareness CONFIDENTIAL
© 2009 Awareness CONFIDENTIAL
Would Best Practices help?Would Best Practices help?
Social Media Social Media Baby StepsBaby Steps
© 2008 Awareness CONFIDENTIAL
© 2009 Awareness CONFIDENTIAL
© 2009 Awareness CONFIDENTIAL
© 2009 Awareness CONFIDENTIAL
© 2009 Awareness CONFIDENTIAL
© 2009 Awareness CONFIDENTIAL
Community AdoptionCommunity Adoption
© 2008 Awareness CONFIDENTIAL
Do you currently have an external Do you currently have an external community?community?
© 2009 Awareness CONFIDENTIAL
Community FocusCommunity Focus
Top 8 Social Media Marketing Use Cases
© 2009 Awareness CONFIDENTIAL
Chris BroganChris Brogan@chrisbroganPresident, New Marketing Labs
Mike LewisMike Lewis@bostonmikeVP of Marketing, Awareness, Inc.
Research Credits
• Forrester Research 2009, Social Technographic profile of US online users
• Austin's New Media Lab, 2008 Social media Statistics, nmlab.com
• Chrisbrogan.com
© 2009 Awareness CONFIDENTIAL
Photo Credits
• All photos taken from Flickr under Creative Commons> Slide 4: Scott Beale / Laughing Squid, laughingsquid.com> Slide 5: My First Nikon D40 Picture, somefool (MatthewM)> Slide 6: Scoble's Tablet PC, penmachine> Slide 7, Wikipedia, quartermane > Slide 9, Yes, We Can Twitter, comicbase> Slide 11: Alone in the crowd, frielp> Slide 13: V No Budget, derekb> Slide 14: The Exploding Internet Flower, mrwilleeumm> Slide 16: Proceed with… , Nubian ∑agle ©™> Slide 18: green light, Benimoto> Slide 24: Unity in Diversity, Untitled blue> Slide 30: Questions in the Dark, Matthew_Dutile
© 2009 Awareness CONFIDENTIAL