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SOCIAL CRISIS RESPONSE WEBINAR

WELCOME TO THE SOCIAL CRISIS RESPONSE WEBINAR

Nicole van ZantenDirector of Marketing and Communication | ICUC

Shawn AlainPresident

Viral In Nature

Chelsea HunersonCommunity Manager

Hubspot

Alex JonesSenior Account Manager

ICUC

#cr is iswebinar

AGENDA

• Types of Social Media Crises

• Why Planning is Important

• Building a Plan

• Crisis Management Team

• How they Neutralize the Situation

• Tips and Tricks

SOCIAL MEDIA CRISES

VS

What are the types of social media crises that could occur?

SOCIAL MEDIA CRISIS #1

SOCIAL MEDIA CRISIS #2

STAGES OF A SOCIAL MEDIA CRISES

Why is planning so important to crisis response and how do you build a plan?

BUILDING A PLAN

Get in touch Research Create FAQs Practice

Who are the people you need on a crises management team, what are their roles, and how do you build/execute around that team?

CRISIS MANAGEMENT TEAM

CRISIS MANAGEMENT TEAM

CRISIS MANAGEMENT TEAM

How does HubSpot do it?

CRISIS MANAGEMENT DREAM TEAM

How can a social crisis team neutralize a situation?

HOW DO THEY WORK?

CASE STUDIES

TIPS AND TRICKS

COMMONMISTAKES

THANK YOU!Give us your insight on our Twitter Quiz:

#CrisisWebinar