social media curation
DESCRIPTION
A team-teaching presentation for @Dr4Ward's Social Media Theory and Practice Class.TRANSCRIPT
Curatecreate
connect
The Third
Social Media Curation Startups
#SocialMediaCurationMonday, November 28, 2011
Qianxing Lu and Brian Moritz(@qlu_online and @bpmoritz)
Social Media Theory and PracticeDr. William Ward (@Dr4ward)
Monday, November 28, 2011
Social Media Startups 1.0
Monday, November 28, 2011
Start-ups
Monday, November 28, 2011
What is a startup?Idea, Team, Finance,Product, Marketing
• Companies with a limited history.
• A great number of dot-com companies were founded.
Monday, November 28, 2011
“It helped that we were already in Bootup Labs, a startup incubator in Vancouver, when we had this idea. Basically we
already had the infrastructure in place needed to start a company (legal counsel, accounting, etc.), so we mostly
focused on building a great product.”
@mirceapasoiMircea Pasoi, co-founder, Summify
Monday, November 28, 2011
New technologies create new opportunities & low
barrier to entry
Media startups
Monday, November 28, 2011
Important resources
http://trendwatching.com/
http://www.entrepreneur.com/
http://www.techcrunch.com/
http://www.alexa.com/
Monday, November 28, 2011
Social Media Start-ups
Monday, November 28, 2011
• Content/story telling focused.
• Built on existing social connections.
New generation of social media start-ups
Monday, November 28, 2011
Facebook Connect
• 1 million developers and entrepreneurs from more than 180 countries.
• 550,000 active applications.
• 250,000 websites.
• 100 million users engage with Facebook on external websites every month.
Monday, November 28, 2011
A future trend toward customization and curation
I.E: Pearltrees
From Creation & Connection to Curation
Monday, November 28, 2011
“There's a big need for products to filter out the noise because sharing of content is increasing exponentially. I think
more and more people are starting to realize the cost of keeping up with content in realtime is just too high, and it's
far better to be productive, do your work.”
@mirceapasoiMircea Pasoi, co-founder, Summify
Monday, November 28, 2011
Connect
Create
The Two C’s
Monday, November 28, 2011
The problem?
Monday, November 28, 2011
Monday, November 28, 2011
“Now we’re totally overloaded by this because everyone can publish. The next step is curation, is being able to put a layer on top of this to make
sense of it.”
-Burt Herman, Storify(@BurtHerman)
Monday, November 28, 2011
Curation ... The Third C
Monday, November 28, 2011
Case studies
Monday, November 28, 2011
@Storify
Sean Branagan at #NewhouseSM6
Monday, November 28, 2011
“We are building off of what's out there and what’s interesting ... there’s a wealth of material people are posting on Flickr and updates on Facebook that we want people to
connect with.”
-Burt Herman @BurtHerman
Monday, November 28, 2011
@smallrivers
Start an online newspaper, using Twitter, Facebook, Google+ feeds
The Daily Miss a Day, Miss a Lot
Monday, November 28, 2011
“For most people, a real-time stream of endless tweets was (and still is) difficult to digest. This is where we saw an
opportunity - provide an easy tool to consume what was being shared on Twitter.
- Iskander Pols, COO@ipols
Monday, November 28, 2011
Your Social Magazine
Social feeds displayed in magazine-style layout for iPad
Monday, November 28, 2011
“I looked at magazines, and I looked at an article in Time Magazine and it looked so
beautiful, and then you look at that same article on the
website and it’s just a shadow of itself.
And I thought, ‘Why is it that?”
-Mike McCue(@MMccue)
Monday, November 28, 2011
Pulse.me
Pulse takes your favorite websites and transforms them into a
colorful and interactive mosaic.
@PulsePad
Monday, November 28, 2011
Pulse.meAnalysis
Mobile-based reading, news gallery, revival of magazine
http://www.pulse.me/about/#/about-us
Monday, November 28, 2011
See stories from Twitter, Facebook and Google Reader
aggregated and de-duplicated in one beautiful place.
@SummifyMonday, November 28, 2011
@mirceapasoi
“It all started because we had this problem ourselves. We really enjoy reading articles, but there’s just too much content out there and it’s really hard to figure out what’s relevant. ... All this happened at a restaurant during dinner, and the next
day we started working on the product.”
Mircea Pasoi, co-founder, Summify
Monday, November 28, 2011
THANK YOU!
Qianxing Lu and Brian Moritz(@qlu_online and @bpmoritz)
Monday, November 28, 2011