social media day: snapchat for business #smdaysd
TRANSCRIPT
HOW TO CREATE A WINNING STRATEGY ON SNAPCHAT
HAPPY SOCIAL MEDIA DAY
FROM LAYOFF TO LINKEDIN
THANK YOU AOL
• HEAD OF SOCIAL MEDIA, BMC SOFTWARE
• 8+ YEARS IN B2B AND B2C SOCIAL MEDIA
• JOINED SNAPCHAT IN 2013
• SNAPCHAT UDEMY COURSE CREATOR
• THECARLOSGIL ON SNAPCHAT
AT THE END OF THIS PRESENTATION, YOU WILL BE ABLE TO:
USE ADVANCED STRATEGIES TO GROW FOLLOWERS
LEVERAGE GEO-FILTERS TO BUILD AWARENESS
DRIVE CLICKS AND CONVERSIONS TO PROVE RESULTS
UNDERSTANDING THE BASICS
MOBILE APP USED FOR MICRO-CONTENT STORYTELLING
PHOTO & VIDEO CONTENT IS 1 TO 10 SECONDS LONG
CONTENT POSTED DISAPPEARS WITHIN 24 HOURS
“SNAPCHAT IS TWITTER MEETS YOUTUBE BUT BETTER”@CarlosGil83
REAL TALK
WHY SNAPCHAT MATTERS
200 MILLION USERS AND 10 BILLION VIDEO VIEWS DAILY
MOST ACTIVE SOCIAL NETWORK BEHIND FACEBOOK
BRAND ADOPTION EXCEEDING TWITTER AND LINKEDIN
BRANDS ARE FLOCKING TO SNAPCHAT
MILLENNIALS WILL OUTSPEND BABY BOOMERS BY 2017
REAL TALK
“IT’S NO LONGER ABOUT SEXTING, SNAPCHAT IS A LEGIT CHANNEL FOR BUSINESS”@CarlosGil83
TAKE RISKS AND BE HUMAN
CONTENT SHOULD BE FUN, CREATIVE, INFORMATIVE, ENGAGING
BECAUSE CONTENT DISAPPEARS, ENGAGEMENT IS HIGHER
BUILD ADVOCACY AND UGC THROUGH TAKEOVERS
REAL TALK
“IT’S 2016, PEOPLE WANT TO ENGAGE WITH PEOPLE AND NOT BRAND LOGOS”@CarlosGil83
KEYS FOR GROWING FOLLOWERS
LEVERAGE EXISTING SOCIAL MEDIA CHANNELS
HIRE SOCIAL MEDIA INFLUENCERS
TARGETED INSTAGRAM AND FACEBOOK ADS
LEVERAGE EXISTING SOCIAL CHANNELS
INFLUENCERS BRING REACH AND STORYTELLING SKILLS
TARGETED ADS ON INSTAGRAM AND FACEBOOK
KEYS FOR CREATING CONTENT
CREATE CONTENT COMPLIMENTARY TO YOUR BRAND
BE HUMAN, TRANSPARENT, AND HAVE FUN!
USE GEO-FILTERS TO CREATE UGC OPPORTUNITIES
GO “BEHIND THE SCENES” WITH YOUR CONTENT
EXAMPLE: TACO BELL VALENTINE’S DAY CAMPAIGN
EXAMPLE: W HOTELS
KEYS FOR CONVERTING
RUN FLASH SALES EXCLUSIVE TO SNAPCHAT
OFFER FOLLOWERS COUPON CODES TO MEASURE SALES
USE CREATIVE TOOLS TO OVERLAY CTA’S AND URL’S
BUILD A LOYAL AUDIENCE & COMMUNITY
RUN FLASH SALES AND OFFERS
RECAP AND NEXT STEPS
SNAPCHAT IS “IT” AND IT’S HERE TO STAY
THE KEY IS TO TELL ENGAGING, CREATIVE STORIES
DEVELOP A 12 TO 18 MONTH SNAPCHAT STRATEGY
REAL TALK
“THERE’S NO INSTANT ROI IN SOCIAL MEDIA, YOU HAVE TO GROW, ENGAGE, AND THEN CONVERT”
@CarlosGil83
