social media & e-commerce (how social commerce works)
Post on 18-Oct-2014
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DESCRIPTION
A quick brief about the beginning of social commerce and how it is related to existing social media and e-commerce. Please feel free to follow me on @alexandrurada or visit my site at http://alexrada.comTRANSCRIPT
Social media&
ecommerce
Online shops
Europe€ 165b in sales
US$ 170b in sales
2010 Forrester
What does a business need to exist?
Where does the client spend his time online?
What is social media about?
User generated content+
Active involvement+
Multi-way communication+
Sharing
How does it look like?
Visible
blogsvideo commentsemailsphotosstatuses...
Invisible
relationsbehaviorcommunity
What social media is not?
???
700m users200m users
1 minute = 24hours of new fresh video
Why should we care?
Interactivity generates content
Content increases traffic
More traffic, more conversions
Conversions =
Conversion happens without us!
http://www.beresfordresearch.com
50% are sharing links
Social network users
25%about products, services or companies
E-commerce Social Media
Future together
because everybody has something to win
Strategy
build a community
this is not a community!
Community = multi-way conversation
Why is the need of a community?
Social commerce
target
Connect
understand customer language
Benefits
Drive new online visitors
Increase customer engagement
Improve conversion rates
Social commerce strategies
Social media on e-commerce platforms
E-commerce on social media platforms
Social shopper profile
69% percent of consumers who buy mostly online visit social networking sites
Facebook and Twitter visitors spend 1.5x more online that other Internet users
Do consumers want to speak to retailers on social media?
YES!
of Twitter users follow businesses to find special promotions or sales
23%
of customers connect with brands on Facebook to receive discounts
25%
Visitors who “friend” a retailer on social media site are more satisfied, more committed to the brand, and more likely to make future purchases from that company
Foresee research results
Users love companies on social media
conversation
Do not sell!!
How to startLearn approach
Listen
Engage
Accept
Respond
Evolve and adapt
before
Interactivity and conversation
during after
purchase
How to start for real, not theory (bullshit)
Social media tools
On site
Rating and reviewsRecommendation & referralsForums & communitiesSocial media optimizationSocial shoppingSocial ads & social apps
Off site
Participation in popular social media sitesBlogosphereNews & review sitesVideo broadcasting sitesPhoto sharing sites
Measuring social media
FansFollowersTweetsPostsViewsChannel SubscribersSocial rankingImproved natural search rankingsIncreased search activityIncreased direct traffic to siteIncreased sales
Is about social influence - people influencing people in context of retail
Mark Ellis
List of retailers doing it perfectly
No one
But...
There are some doing it quite well
react
Are retailers loving consumers?
They need to!
New trends
Group buyingThe rise of private shopping clubsReal time social shoppingFacebook storesPersonalized shopping
1. Join social media - your customers are already there
2. Start a conversation with them, do not sell!
3. Implement social features
Thank you!
@alexandrurada
http://alexrada.com