1. Social Media & E-Commerce What works, what doesn't and why? smartphoto case-study 2. Pure E- Commerce 35 Million turnover + 300 Products Up to 15.000 transactions per day 175 Staff 14 European countries 1 Lab (Wetteren) Stocklisted 3. www.photosmile.be @smartphotobe smartphoto.be @smartphoto_be smartphoto.be smartphoto.be 4. 1. Paid Search 2. Organic search 3. Email 4. Direct 5. (Other) 6. Referral 7. Social 8. Display Revenue last-click attribution 5. Target audience 6. Target audience 7. Target audience 8. Target audience 9. Customer care Testimonials Proactive Ambassadors Engagement Internal 10. Tone of voice Customer care 11. Lift in conversions Testimonial 12. Proactive 13. Proactive 14. Ambassadors 15. Engagement 16. Intern 17. General goals 1. Visibility 2. Broad exposure for retargetting 3. Build engagement 4. Lead generation Message smartphoto: the webshop for original, fun and easy to make gifts. Overview videos 36 videos (18 / language) - Generic ad - Keyword related - Time related - Retargetting - On landingspage 18. Social media is categorically NOT a meaningful source of direct traffic to e-commerce websites or of direct purchase conversions on those sites. In short, social commerce is a unicorn, at least in terms of last-touch attribution. Jay Bear 19. The key to social selling is Social, Not Selling 20. @yannickdebievre Lets connect! http://be.linkedin.com/in/yannickdebievre