What of

would you like? Report Buyer

While the Bureau of Labor Statistics

reported unemployment rates

remained high at 8.26% in 2012,

jobs requiring social media skills rose

87% from 2011 to 2012. Social

media education needs to be

integrated in a strategic way across

multiple disciplines.

54% of companies’ plan to increase their social

media marketing budgets in 2013 however most

companies have the following challenges to

overcome:

O Producing Enough Content

O Producing Engaging Content

O Producing a Variety of Content

O Lack of Budget

O Lack of Knowledge, Training, and Resources

O Finding Trained Content Marketing Professionals

B2B marketers on average use 5

social media marketing channels

to distribute content and they are

as follows:

O LinkedIn 82%

O Twitter 80%

O Facebook 80%

O YouTube 60%

O Google+ 39%

African Americans

Are All The Same

We Are All Different

African Americans

are like a box of

assorted

chocolates

The Financial Value

BET Survey

Over –Indexed or Outspent

Time is of the essence. Social media education

needs to be integrated in a strategic way across

multiple disciplines to insure people are prepared for the new world of social

media. It is time for

of

African Americans

are “Affluent”

The Best

Opportunity

Exclusivity Aspirational

Extensive Research

African Americans use

Twitter and Instagram

More Than White

People per

Pew Internet &

American Life Project

#whatmakesablackgirlmad #blackweblogawards, and #thingsblackpeople

Twitter Statistics

21. There are 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs) 22. The average Twitter user has tweeted 307 times. (source: Diego Basch's Blog) 23. Since the dawn of Twitter, there's been a total of 163 billion tweets. (source: Diego Basch's Blog) 24. 56 percent of customer tweets to companies are being ignored. (sources: AllTwitter) 25. Barack Obama's victory tweet was the most retweeted tweet ever with over 800K retweets. (source: The Guardian) 26. Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas) 27. The average user follows (or is followed by) 51 people. (source: Diego Basch's Blog) 28. The 2012 election broke records with 31.7 million political tweets. Election Day was by far the most tweeted about event in US political history. (source: Marketing Land) 29. 32 percent of all Internet users are using Twitter. (source: Marketing Land) 30. Twitter is projected to make a total of $540 million in advertising revenue by 2014. (source: Web Analytics World) 31. 69 percent of follows on Twitter are suggested by friends. (source: Web Analytics World) 32. In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs) 33. Lady Gaga has 31 million followers, which is the most followed account on Twitter. (source: Socialbakers)

Instagram has 23% of black

internet users

One Photo w/ 371,240 REACTIONS

Instagram Statistics

41. There are 575 likes and 81 comments by Instagram users every second. (source: Digital Buzz Blog) 42. Users uploaded more than 800,000 photos of Hurricane Sandy using the hashtag #Sandy. (source: Information Week) 43. In August 2012, Instagram hit 80 million users and counting. (source: Visual.ly) 44. In August 2012, Instagram had an average of 7.3 million daily active users. (source: All Things D) 45. The average Instagram user spent 257 minutes accessing the photo-sharing site via mobile device in August, while the average Twitter user over the same period spent 170 minutes viewing. (source: All Things D) 46. More than 5 million photos are uploaded to Instagram every day. (source: Business Insider) 47. Nearly 4 billion photos have been shared on Instagram since its beginning. (source: The Realtime Report) 48. 40 percent of brands have adopted Instagram for marketing. (source: Marketing Land) 49. Of the top brands, 20 percent surveyed had 10,000 or more followers. (source: Marketing Land) 50. In a six-month span, Instagram's average daily mobile visitors jumped from 886,000 to 7.3 million, which is a 724 percent leap. (source: Marketing Land)

Facebook Statistics

1. Barack Obama's victory Facebook post was the most

liked photo on Facebook with over 4 million likes.

(source: The Huffington Post)

2. 25 percent of users on Facebook don't bother with

any kind of privacy control. (source: AllTwitter)

3. An average Facebook users has 130 friends. (source:

AllTwitter)

4. Monthly active users now total nearly 850 million.

(source: Jeff Bullas)

5. 21 percent of Facebook users are from Asia, which is

only less than 4 percent of Asia's population. (source:

Uberly)

6. 488 million users regularly use Facebook mobile.

(source: All Facebook)

Pinterest is decidedly white with only 8% of

African Americans utilizing the site

Michelle Obama=

ODemonstrating Respect

OCelebration of Distinctiveness

OBlack Romantic Love

OBlack Men as Caring Caretakers

OFaith or Optimism

Pinterest Statistics

61. 97 percent of the fans of Pinterest's Facebook page are women. (source: AllTwitter) 62. Over 80 percent of pins are repins. (source: AllTwitter) 63. 80 percent of Pinterest users are women, while 50 percent of all Pinterest users have children. (source: Search Engine Journal) 64. American users of Pinterest spend an average of 1 hour and 17 minutes on the site. (source: Search Engine Journal) 65. Pinterest referrals spend 70 percent more money than visitors referred from non-social channels. (source: Search Engine Journal) 66. 28.1 percent of Pinterest users have an annual household income of $100,000. (source: Ultralinx) 67. Total unique visitors to Pinterest increased by 2,702.2 percent since May 2011. (source: Ultralinx)

African Americans

Marketers the

Not

Exclusive

People using inbound marketing

and social media professionally in

a strategic fashion have an

advantage over those who only

use it to look at photos and check

out the latest gossip.

Social Media Education

As a result of completing formal social media education,

students are qualified for more desirable jobs and

internships because they have the ability:

O Help organizations better communicate and engage with

their customers, employees, and other stakeholders

O Monitor, support, engage, and prospect with current and

new customers and audiences

O Keep up on the latest industry news and current trends

O Network with thought leaders and colleagues to share

resources, best practices, case studies, etc.

Sadie Bradley an Illinois licensed Broker had the following to

say after attending several classes with Marki “I just wanted

to follow-up and contact you again to express how much I

enjoyed your classes (I previously took your SFR class &

recently completed your ADPR Class). How lucky was I to get

you as an instructor, finally, a light at the end of the tunnel.

You may not even be aware of what an inspiration you are to

others! But please know that you certainly are. At my age,

starting over is a challenge to say the least. It's refreshing

to know that there are people like you in this

profession, THANK YOU Marki, not only for your expertise

and professional teaching skills, but for being a part of

the motivation that makes giving up not an option”.

Marki Lemons-Ryhal provides social media education and social media training

resources to help organizations train their staff. This will increase sales and reduce

their spending on traditional marketing while leveraging the cost effective tool of

social media and inbound marketing. All social media courses address any recent

changes and new tools as they occur in real time.

If you would like to learn more about how you

could book

social media speaker Marki Lemons-Ryhal,

click the following link

http://about.me/MarkiLemons

Media Contact:

Marki Lemons-Ryhal

773-454-0274

www.markilemons.com

info@markilemons.com

Thank you Marki Lemons

@MarkiLemons