Presented by Tom HackelmanPICA Fall ConferenceNovember 6-8, 2009

Social Media:Reaching and

Empowering Students for Success!

A Convergence of Technology

What is Social Media?

Accessing Social Media

Best Social Media Tools for Teaching

Best Social Media Tools for Students

AGENDA

A Convergence of Technology

Video Link: http://www.youtube.com/watch?v=6ILQrUrEWe8

What is Social Media?

A collection of web-based tools that provide a platform for online networking, relationship development and the development of an online reputation.

Some social media tools include:

Which social media tools do you use?

For school use? Or personal use only?

What does your school district allow you to access and use at school?

Accessing Social Media: What can You Use?

Future Career

Human Resource staff now do a “Google” search of potential hires to see what their online presence is and what’s it like

Networking

Social media is a powerful tool to network

To land a new job

To build business contacts to get that next sale

Social Media: What’s the Point?

Best Social Media Tools for Teaching

Which social media tools will depend on which you can access, but the following are tools you may be able to access:

Uses for Teaching

The following outlines some of the uses for each:

Like Youtube, use a video camera to create web-video content to upload to TeacherTube.

Create assignments that are only available via Twitter

Send “extra credit” assignments via Twitter

Teach students about the power of web pages and web-content by having each create and manage a Wordpress website.

What Students Need to Learn

To be successful in the graphic arts community as well as in any profession, the following are skills that social media will help develop:

•Networking – Tools such as LinkedIn are important tools in business to create a network of business professionals, professional groups, and potential hiring opportunities

•Professional Credibility – The more recognizable your name is on internet searches, you will be seen as having a strong reputation and as a credible source

•Knowledge of Multi-Channel Communication – the more web savvy a student becomes, the more knowledge he or she will gain of the strength of multi-channel communication

What Additional Ideas do You have?

What other ways can we help students prepare for the future?

What are some steps you need to take to better prepare yourself as well as your students?

For More Information…

Tom Hackelman is available to present ideas and social media information to your students. To schedule, contact him at:

• Phone: 336.544.1270

• Mobile: 336.745.0986

• Email: Tom@TomHackelman.com

• Web: www.TomHackelman.com

• Free Report available at: http://www.tomhackelman.com/free_report.html