social media engagement | social media masters business seminar

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Abbas Alidina @AbbasAlidina AbbasAlidina.com Session 5: Social Media Engagement Social Media Masters Business Seminar

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Abbas Alidina presented Social Media Engagement | Social Media Masters Business Seminar #SMMF2012 #Bahrain

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Page 1: Social Media Engagement | Social Media Masters Business Seminar

Abbas  Alidina @AbbasAlidina AbbasAlidina.com

Session 5: Social Media Engagement

Social Media Masters Business Seminar

Page 2: Social Media Engagement | Social Media Masters Business Seminar

Social  Maps  

Page 3: Social Media Engagement | Social Media Masters Business Seminar

Social  Map  

Your  Brand  

Page 4: Social Media Engagement | Social Media Masters Business Seminar

Research:  ASUS  Middle  East  

Page 5: Social Media Engagement | Social Media Masters Business Seminar

Research:  ASUS  Middle  East  

@DaddyBird

@malizomg

@alexandermcnabb

@whitecrayon @asatiir

Page 6: Social Media Engagement | Social Media Masters Business Seminar

Conversa8on  Analysis  

Page 7: Social Media Engagement | Social Media Masters Business Seminar

Insights  &  Topics  

3,213  

960  

35  

69  

182  

112  

38  

102  

Total  Comments  

beau8ful  

beau8ful  <3  

lash  blast  

covergirl  

makeup  

hand  

founda8on  

COMMENT KEYWORD ANALYSIS

Page 8: Social Media Engagement | Social Media Masters Business Seminar

Insights  &  Topics  

Relax  

Life  

Family  

Reading  

Vaca8on  

Cookies  

Sleep  

Passionate  Awake  

Meditate  

Page 9: Social Media Engagement | Social Media Masters Business Seminar

Integra8ng  Social  Media  With  Websites  

Page 10: Social Media Engagement | Social Media Masters Business Seminar

Some  Brands  Approach  in  Disparate  Fashion  

Social Network Corporate Website

Page 11: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

A  new  framework  for  integra3ng  Social  Media  with  corporate  websites.  

0.  No  Integra3on  

1.  Social  Linking  

2.  Social  Aggrega3on  

Basic  Feeds  

Curated  Aggrega3on  

Contextual  Aggrega3on  

3.  Social  Publishing  

Passive  Sharing  

Ac3ve  Sharing  

4.  Social  Context  

Social  Content  

Social  and  Contextual  Content  

5.  Seamless  Integra3on  

Source:  Al3meter  Group  

Page 12: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

0.  No  Integra3on  

0.  No  Integra3on  

1.  Social  Linking  

2.  Social  Aggrega3on  

Basic  Feeds  

Curated  Aggrega3on  

Contextual  Aggrega3on  

3.  Social  Publishing  

Passive  Sharing  

Ac3ve  Sharing  

4.  Social  Context  

Social  Content  

Social  and  Contextual  Content  

5.  Seamless  Integra3on  

Source:  Al3meter  Group  

Page 13: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

A  new  framework  for  integra3ng  Social  Media  with  corporate  websites.  0.  No  Integra3on  

Page 14: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

A  new  framework  for  integra3ng  Social  Media  with  corporate  websites.  0.  No  Integra3on  

Page 15: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

1.  Social  Linking  

0.  No  Integra3on  

1.  Social  Linking  

2.  Social  Aggrega3on  

Basic  Feeds  

Curated  Aggrega3on  

Contextual  Aggrega3on  

3.  Social  Publishing  

Passive  Sharing  

Ac3ve  Sharing  

4.  Social  Context  

Social  Content  

Social  and  Contextual  Content  

5.  Seamless  Integra3on  

Source:  Al3meter  Group  

Page 16: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

1.  Social  Linking  

Page 17: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

1.  Social  Linking  

Page 18: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

2.  Social  Aggrega3on  

0.  No  Integra3on  

1.  Social  Linking  

2.  Social  Aggrega3on  

Basic  Feeds  

Curated  Aggrega3on  

Contextual  Aggrega3on  

3.  Social  Publishing  

Passive  Sharing  

Ac3ve  Sharing  

4.  Social  Context  

Social  Content  

Social  and  Contextual  Content  

5.  Seamless  Integra3on  

Source:  Al3meter  Group  

Page 19: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

2a.  Social  Aggrega3on  –  Basic  Feeds  

Page 20: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

2b.  Social  Aggrega3on  –  Curated  Aggrega3on  

Page 21: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

2b.  Social  Aggrega3on  –  Curated  Aggrega3on  

Page 22: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

2c.  Social  Aggrega3on  –  Contextual  Aggrega3on  

Page 23: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

2c.  Social  Aggrega3on  –  Contextual  Aggrega3on  

Page 24: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

3.  Social  Publishing  

0.  No  Integra3on  

1.  Social  Linking  

2.  Social  Aggrega3on  

Basic  Feeds  

Curated  Aggrega3on  

Contextual  Aggrega3on  

3.  Social  Publishing  

Passive  Sharing  

Ac3ve  Sharing  

4.  Social  Context  

Social  Content  

Social  and  Contextual  Content  

5.  Seamless  Integra3on  

Source:  Al3meter  Group  

Page 25: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

3a.  Social  Publishing  –  Passive  Sharing  

Page 26: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

3b.  Social  Publishing  –  Ac3ve  Sharing  

Page 27: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

4.  Social  Context  

0.  No  Integra3on  

1.  Social  Linking  

2.  Social  Aggrega3on  

Basic  Feeds  

Curated  Aggrega3on  

Contextual  Aggrega3on  

3.  Social  Publishing  

Passive  Sharing  

Ac3ve  Sharing  

4.  Social  Context  

Social  Content  

Social  and  Contextual  Content  

5.  Seamless  Integra3on  

Source:  Al3meter  Group  

Page 28: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

4a.  Social  Context  –  Social  Content  

Page 29: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

4a.  Social  Context  –  Social  Content  

Page 30: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

4b.  Social  Context  –  Social  &  Contextual  Content  

Page 31: Social Media Engagement | Social Media Masters Business Seminar

Evolu8on  of  the  Corporate  Social  Website  

A  new  framework  for  integra3ng  Social  Media  with  corporate  websites.  

0.  No  Integra3on  

1.  Social  Linking  

2.  Social  Aggrega3on  

Basic  Feeds  

Curated  Aggrega3on  

Contextual  Aggrega3on  

3.  Social  Publishing  

Passive  Sharing  

Ac3ve  Sharing  

4.  Social  Context  

Social  Content  

Social  and  Contextual  Content  

5.  Seamless  Integra3on  

Source:  Al3meter  Group  

Page 32: Social Media Engagement | Social Media Masters Business Seminar

Some  Brands  Approach  in  Disparate  Fashion  

Social Network Corporate Website

Page 33: Social Media Engagement | Social Media Masters Business Seminar

Seamless  Integra8on  

Corporate Website

+ Social Network

Page 34: Social Media Engagement | Social Media Masters Business Seminar

Facebook’s  Open  Graph  

Facebook  has  opened  up  access  to  its  Social  Graph  and  provides  Social  Plugins.  

Page 35: Social Media Engagement | Social Media Masters Business Seminar

Social  Sign-­‐On  

Enable  users  to  sign-­‐on  to  your  website  using  Social  creden3als.  

Page 36: Social Media Engagement | Social Media Masters Business Seminar

Ques8ons?  

Abbas  Alidina @AbbasAlidina AbbasAlidina.com

Social Media Masters Business Seminar