social media engagement | social media masters business seminar
DESCRIPTION
Abbas Alidina presented Social Media Engagement | Social Media Masters Business Seminar #SMMF2012 #BahrainTRANSCRIPT
Abbas Alidina @AbbasAlidina AbbasAlidina.com
Session 5: Social Media Engagement
Social Media Masters Business Seminar
Social Maps
Social Map
Your Brand
Research: ASUS Middle East
Research: ASUS Middle East
@DaddyBird
@malizomg
@alexandermcnabb
@whitecrayon @asatiir
Conversa8on Analysis
Insights & Topics
3,213
960
35
69
182
112
38
102
Total Comments
beau8ful
beau8ful <3
lash blast
covergirl
makeup
hand
founda8on
COMMENT KEYWORD ANALYSIS
Insights & Topics
Relax
Life
Family
Reading
Vaca8on
Cookies
Sleep
Passionate Awake
Meditate
Integra8ng Social Media With Websites
Some Brands Approach in Disparate Fashion
Social Network Corporate Website
Evolu8on of the Corporate Social Website
A new framework for integra3ng Social Media with corporate websites.
0. No Integra3on
1. Social Linking
2. Social Aggrega3on
Basic Feeds
Curated Aggrega3on
Contextual Aggrega3on
3. Social Publishing
Passive Sharing
Ac3ve Sharing
4. Social Context
Social Content
Social and Contextual Content
5. Seamless Integra3on
Source: Al3meter Group
Evolu8on of the Corporate Social Website
0. No Integra3on
0. No Integra3on
1. Social Linking
2. Social Aggrega3on
Basic Feeds
Curated Aggrega3on
Contextual Aggrega3on
3. Social Publishing
Passive Sharing
Ac3ve Sharing
4. Social Context
Social Content
Social and Contextual Content
5. Seamless Integra3on
Source: Al3meter Group
Evolu8on of the Corporate Social Website
A new framework for integra3ng Social Media with corporate websites. 0. No Integra3on
Evolu8on of the Corporate Social Website
A new framework for integra3ng Social Media with corporate websites. 0. No Integra3on
Evolu8on of the Corporate Social Website
1. Social Linking
0. No Integra3on
1. Social Linking
2. Social Aggrega3on
Basic Feeds
Curated Aggrega3on
Contextual Aggrega3on
3. Social Publishing
Passive Sharing
Ac3ve Sharing
4. Social Context
Social Content
Social and Contextual Content
5. Seamless Integra3on
Source: Al3meter Group
Evolu8on of the Corporate Social Website
1. Social Linking
Evolu8on of the Corporate Social Website
1. Social Linking
Evolu8on of the Corporate Social Website
2. Social Aggrega3on
0. No Integra3on
1. Social Linking
2. Social Aggrega3on
Basic Feeds
Curated Aggrega3on
Contextual Aggrega3on
3. Social Publishing
Passive Sharing
Ac3ve Sharing
4. Social Context
Social Content
Social and Contextual Content
5. Seamless Integra3on
Source: Al3meter Group
Evolu8on of the Corporate Social Website
2a. Social Aggrega3on – Basic Feeds
Evolu8on of the Corporate Social Website
2b. Social Aggrega3on – Curated Aggrega3on
Evolu8on of the Corporate Social Website
2b. Social Aggrega3on – Curated Aggrega3on
Evolu8on of the Corporate Social Website
2c. Social Aggrega3on – Contextual Aggrega3on
Evolu8on of the Corporate Social Website
2c. Social Aggrega3on – Contextual Aggrega3on
Evolu8on of the Corporate Social Website
3. Social Publishing
0. No Integra3on
1. Social Linking
2. Social Aggrega3on
Basic Feeds
Curated Aggrega3on
Contextual Aggrega3on
3. Social Publishing
Passive Sharing
Ac3ve Sharing
4. Social Context
Social Content
Social and Contextual Content
5. Seamless Integra3on
Source: Al3meter Group
Evolu8on of the Corporate Social Website
3a. Social Publishing – Passive Sharing
Evolu8on of the Corporate Social Website
3b. Social Publishing – Ac3ve Sharing
Evolu8on of the Corporate Social Website
4. Social Context
0. No Integra3on
1. Social Linking
2. Social Aggrega3on
Basic Feeds
Curated Aggrega3on
Contextual Aggrega3on
3. Social Publishing
Passive Sharing
Ac3ve Sharing
4. Social Context
Social Content
Social and Contextual Content
5. Seamless Integra3on
Source: Al3meter Group
Evolu8on of the Corporate Social Website
4a. Social Context – Social Content
Evolu8on of the Corporate Social Website
4a. Social Context – Social Content
Evolu8on of the Corporate Social Website
4b. Social Context – Social & Contextual Content
Evolu8on of the Corporate Social Website
A new framework for integra3ng Social Media with corporate websites.
0. No Integra3on
1. Social Linking
2. Social Aggrega3on
Basic Feeds
Curated Aggrega3on
Contextual Aggrega3on
3. Social Publishing
Passive Sharing
Ac3ve Sharing
4. Social Context
Social Content
Social and Contextual Content
5. Seamless Integra3on
Source: Al3meter Group
Some Brands Approach in Disparate Fashion
Social Network Corporate Website
Seamless Integra8on
Corporate Website
+ Social Network
Facebook’s Open Graph
Facebook has opened up access to its Social Graph and provides Social Plugins.
Social Sign-‐On
Enable users to sign-‐on to your website using Social creden3als.
Ques8ons?
Abbas Alidina @AbbasAlidina AbbasAlidina.com
Social Media Masters Business Seminar