Social Media Essentials
Facebook & Pinterest

Jamie Jamison AdamsFlower Shop Network

Why You Need Social Media

Conversation among members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations - Seth Godin

Social Media Platforms are where conversations take place.

Why Facebook?

Still Growing with 665M Daily Users& 751M Monthly Mobile Users

All Demographics Use FacebookPredominantly 25 to 50 Year Olds & Women

Allows for real time communication making it
a natural for discovery and customer service

Marketing Objectives For Facebook

Build Brand Awareness

Create & Build Loyal, Engaged CommunityEstablish Authority & Showcase Knowledge Foster Sales

Brand Awareness

Create & Build
Loyal Engaged Community

Establish Authority &
Showcase Knowledge

Foster Sales

Basic Facebook Must Dos

Create A Business Page

Cover Picture and Branded Logo

Christy Whitehead, JaxPhotographer.com created different cover images for A Fantasy in Flowers.

All of the images have one crucial element - the use of a branding feature.

Create a Detailed About Us

Learn to Use Facebook as a Page

Be aware at all times whether you are acting as the business Page or your own personal Page.

Engagement Must Dos

Post a Minimum of 3 Times a Week

Share Photos & Tag PeoplePromote Your WebsiteLike Others Pages of Authority(Chamber of Commerce, SAF, Other Local Businesses)

Pay Attention to Insights

Build Your Audience

Invite Email Contacts

Invite Friends

Share Page

Encourage People Who Like Your Page to Share With Others

Give Facebook Page URL to Customers

Promote It

Tips and Tricks

Schedule Posts & Vary Post Types

Use Facebook as Business Page

Include Links to Your Website

Ask Engaging Questions

Share or Like Your Posts Personally

Let Customer Know About Your Page

Respond to Comments Either Directly or Privately

Advanced Techniques

Create Personalized Tabs

Create Events

Create Offers

Use Hashtags

Promoted Posts

Facebook Ads

Apps

Examples Of Good Facebook Business Pages

Flower Shop Network https://www.facebook.com/FanFSN

Mayesh Wholesale www.facebook.com/MayeshWholesale

Bentley Florist www.facebook.com/bentleyflorist

Something Sweet www.facebook.com/somethingsweet126

Trigs Floral www.facebook.com/trigsfloral

Monday Morning Flowers & Balloons www.facebook.com/localflorist

Lake Forest Flowers www.facebook.com/pages/Lake-Forest-Flowers/78860412040

Boulder Blooms www.facebook.com/boulderblooms

William Sonoma www.facebook.com/WilliamsSonoma

Why Pinterest

Appeals to Women, Under 50, College Educated, Higher Incomes

Average Time Spent On Site Greater than Other Social Media Sites

Can be Used Online & In-store as a Portfolio

Higher Referral Traffic than Other Social Media

Marketing Objectives For Pinterest

Brand Awareness

Product Awareness

Foster Sales

Brand Awareness

Product Awareness

Foster Sales

Basic Pinterest Must Do's

Create A Page

Create Boards

Board Details Are Important

Provide Board with a Name that Resonates with Your Target Market

Provide a Description that Peaks Interest

Select a Cover Image that Garners Interest

Select a Category for Board

Organize Your Boards

Pinning
Adding Images to Pinterest

You Can Pin Your Own Images

You Can Pin Someone's Images

You Can Repin Someone's Images

It is essential that you give credit where credit is do. Don't pin someone's photos without giving them credit.

Pinterest Must Dos

Develop Boards Based on Target Markets

Organize Boards

Organize Pins Into Appropriate Boards

Formulate an In-Store Usage Plan

Formulate a Plan to Coordinate with
Facebook Marketing Plan

Promote Page

Verify Website

Must Dos When You Pin
Your Own Images

Pin Great Pictures
or Images

Include a Detailed Description with Keywords

If Possible, Include a
Call-to-Action.

Link to the Appropriate Page on Your Website

When Relevant, Use Hashtags

Must Do's
Pinning Others' Images

Follow the Copyright Policies on
Their Website

Give Credit & Link to Their Website.

When You Pin Someone's Video or Photos

Follow the Link Before You Repin

Don't Edit the Original Source

Place in Your Appropriate Board

When You Repin Someone's Image, Video or Photos

Must Do's
Repinning Others' Images

Engagement Must Do's

Make Your Website Products Easy to Pin

Promote Your Website

Showoff Your Designs

Follow Others

Build Audience

Follow People in Your Area

Let Customers Know You Are on Pinterest

Create Group Boards

Invite Others to Pin to Selected Boards

Pinterest Tips, Tricks & Uses

Use High Quality Photos

Create Boards Based on Interest

Keep Boards Organized, Fresh & Current

Set-up Boards for Brides

Use as an In-store Selection Guide or Portfolio

Use During Wedding Consultations

Be Descriptive & Add Calls-to-Action

Get Brides to Share a Private Board with You

Advanced Techniques

Rich Pins - information about the product, like its name, price and availability.

Evaluate Analytics

Wait For More

Examples of Good Pinterest Pages

Flower Shop Network www.pinterest.com/flowershopnetwork

TCU Florist pinterest.comTCUFlorist

Zenplicity www.pinterest.com/zenplicity

Mayesh Wholesale Florist www.pinterest.com/mayesh/

Allan's Flowers & More www.pinterest.com/allansflowers/

Middle Sister Wives www.pinterest.com/middlesiswines/

Wedding and Party Network http://www.pinterest.com/wpnetwork/

Questions? Contact Me

Jamie Jamison AdamsSEO/Inbound Marketing Managerjadams@flowershopnetwork.comFacebook.com/jamie.j.adams

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