social media et les reves de grandeur des marketeurs
TRANSCRIPT
MEDIA SOCIAUXET LES REVES DE GRANDEUR DES MARKETEURS
@OctavianMihai – 16 février 2011 – Association marketing HEC
octavianmihai.com | rockandsocial.com
… you could get into someone’s head and learn what they think about:
- You
- Your brand
- The world
- Your mom
What if?
octavianmihai.com | rockandsocial.com
… you could get into everybody’s head (anywhere & at anytime):
- Your friends
- Your employees
- Your boss
- Your politicians (good luck!)
What if?
octavianmihai.com | rockandsocial.com
Everybody has something to say about everything.
Introverted narcissists ready to unleash their inner leader.
Here comes social media
octavianmihai.com | rockandsocial.com
To take home
Social media must be integrated into organizations as the current human way to communicate
Connect with consumers wherever they are (social networks included)
Everything is up for grabs, don’t get caught in details