social media etiquette - international student conference (isc) - tamu

29
Social Media Etiquette and Optimization International Student Conference #TAMUISC #SocialMedia Samantha Clement Senior International Student Advisor International Student Services Manas Sahu Graduate Assistant International Student Services Zubin Rasheed Graduate Assistant International Student Services Speakers

Upload: zubin-rasheed

Post on 07-Nov-2014

474 views

Category:

Social Media


3 download

DESCRIPTION

Social Media Etiquette and Optimization ; How to create your professional brand and utilize social media effectively.

TRANSCRIPT

Page 1: Social Media Etiquette - International Student Conference (ISC) - TAMU

Social Media Etiquette and

Optimization

International Student Conference #TAMUISC #SocialMedia

Samantha Clement

Senior International Student Advisor

International Student Services

Manas Sahu

Graduate Assistant

International Student Services

Zubin Rasheed

Graduate Assistant

International Student Services

Speakers

Page 2: Social Media Etiquette - International Student Conference (ISC) - TAMU

Session Overview

Importance of Social Media

for Students

Social

Footprint

Social Media Etiquette

Optimization for Visibility

Q&A

Users , Social Sites

Job Search, Branding

Dos/Don’ts

Hash tags, Frequency

Staying Safe on Social

Media Privacy

International Student Conference #TAMUISC #SocialMedia

Page 3: Social Media Etiquette - International Student Conference (ISC) - TAMU

Social Footprint

-100

100

300

500

700

900

1100

1300

Mil

lion

1.28b

Monthly Active Users

540m

200m 255m

Fa

ceb

oo

k

Growth Rate -2013

% change in millions of active users between Q2 and Q4 in 2013

Source : Global/WebIndex Q4 2013

Go

og

le+

Tw

itte

r

Inst

ag

ram

Lin

ked

In

Pin

tere

st

187m

40m

-5

0

5

10

15

20

25

%

-3%

6% 7.4%

23%

9%

6%

Fa

ceb

oo

k

Go

og

le+

Tw

itte

r

Inst

ag

ram

Lin

ked

In

Pin

tere

st

International Student Conference #TAMUISC #SocialMedia

Page 4: Social Media Etiquette - International Student Conference (ISC) - TAMU

Social Footprint

What social do you currently use ?

International Student Conference #TAMUISC #SocialMedia

Facebook Twitter VK

LinkedIn Instagram

Google+ Quora

FourSquare YouTube

Renren Weibo

Pinterest Reddit

Vine Snapchat flickr

tumblr

Meetup

Page 5: Social Media Etiquette - International Student Conference (ISC) - TAMU

Why is Social Media Important ?

Facts 1. 92 % companies

use social media

for recruitment

2. ¾ hiring managers

check candidates

social profile

Professional

Career

Education

Facts 1. Professors do check

student profiles

2. Professors utilize

LinkedIn/Facebook

to create discussion

forums

International Student Conference #TAMUISC #SocialMedia

Page 6: Social Media Etiquette - International Student Conference (ISC) - TAMU

Why is Social Media Important ?

International Student Conference #TAMUISC #SocialMedia

Page 7: Social Media Etiquette - International Student Conference (ISC) - TAMU

Social Media Etiquette: Read What You Post

International Student Conference #TAMUISC #SocialMedia

Posts that have a

positive effect on the

readers

Posts that serve

the author

Region A

Region B

Region C

Region A : Annoying

Region B & C :

Informational, Entertaining

Page 8: Social Media Etiquette - International Student Conference (ISC) - TAMU

Social Media Etiquette: Post Appropriately

International Student Conference #TAMUISC #SocialMedia

http://www.oddee.com/item_98873.aspx

Page 9: Social Media Etiquette - International Student Conference (ISC) - TAMU

Social Media Etiquette: Post Appropriately

International Student Conference #TAMUISC #SocialMedia

English Language Vs Native Language

Slang Spelling Phrases

Be group appropriate

Page 10: Social Media Etiquette - International Student Conference (ISC) - TAMU

Social Media Etiquette: Post Appropriately

International Student Conference #TAMUISC #SocialMedia

If its personal, it must be through private messages

Intentional Unintentional

@PersonName: Address someone publicly DM @PersonName: Direct Message

Page 11: Social Media Etiquette - International Student Conference (ISC) - TAMU

Perfect Social Post : Keeping it real

International Student Conference #TAMUISC #SocialMedia

BEFORE AFTER

Manashumi Sahumoto

Manas Sahu

Page 12: Social Media Etiquette - International Student Conference (ISC) - TAMU

Perfect Social Post: Watch out for

Autocorrect!

International Student Conference #TAMUISC #SocialMedia

Page 13: Social Media Etiquette - International Student Conference (ISC) - TAMU

Perfect Social Post: Obnoxious Updates

International Student Conference #TAMUISC #SocialMedia

Oversharing

Page 14: Social Media Etiquette - International Student Conference (ISC) - TAMU

Perfect Social Post : Obnoxious Updates

International Student Conference #TAMUISC #SocialMedia

Vaguebooking

Page 15: Social Media Etiquette - International Student Conference (ISC) - TAMU

Perfect Social Post : Obnoxious Updates

International Student Conference #TAMUISC #SocialMedia

Chronic Complaining

Why does life do this to me??

Page 16: Social Media Etiquette - International Student Conference (ISC) - TAMU

Quiz

International Student Conference #TAMUISC #SocialMedia

Page 17: Social Media Etiquette - International Student Conference (ISC) - TAMU

International Student Conference #TAMUISC

Why Optimization ?

You

People : Employers

Professors

Friends

Acquaintances

Connect

Social Media

Better

Professional

Life

Optimize You Posts More Visibility More People in Network More closer to opportunities

Improving Domain

Skills

Connecting to

People

Finding

Opportunities

Connecting to People

Page 18: Social Media Etiquette - International Student Conference (ISC) - TAMU

Optimization: Overview

International Student Conference #TAMUISC #SocialMedia

Social Media

Links

• Don’t drop links on all pages, instead target the audience and post. • More shares, likes, retweets, favorites generates better social signals

Search Engine

Optimization

Social Media

Optimization Vs

• Technical Structure • Quality of Content

• Authority of author

• User Experience

Page 19: Social Media Etiquette - International Student Conference (ISC) - TAMU

Optimization: Overview

Posts/

Tweets Social Media

Google

Search

People

International Student Conference #TAMUISC #SocialMedia

Ranking

Algorithm

Social Signals

Good Post Better Signals Higher Ranking Higher Visibility

Page 20: Social Media Etiquette - International Student Conference (ISC) - TAMU

Optimization: Social Media Manager

Soci

al

Med

ia M

an

ager

International Student Conference #TAMUISC #SocialMedia

Eg: Hootsuite is a free social media manager

Page 21: Social Media Etiquette - International Student Conference (ISC) - TAMU

Optimization: Why Hashtags ?

#TAMUISC Aug

28th! Fantastic

sessions on adjusting

to the U.S. and

Aggieland for

#InternationalStudents

Social Media

Fee

d

Search keyword:

Tamu ISc

Posts, tweets

and other content

International Student Conference #TAMUISC #SocialMedia

We are excited about

sessions at

#TAMUISC

@hireaggies will be

presenting several

sessions on

employment!

#InternationalStudents,

Faculty, & Staff don't

miss out on

#TAMUISC Free

Food, Door Prizes, and

great sessions!

Page 22: Social Media Etiquette - International Student Conference (ISC) - TAMU

Optimization: Hashtags Best Practice

Some Hashtag Tips

Don’t Do This

Use something like this

1) Tweets with 1-2 hashtags get the most traction

2) Capitalize each word in multiple word hashtag : #OscarSelfie not #oscarselfie

3) DO NOT always integrate trending hashtags to your tweets.

4) Stay away from general hashtags like #Blessed, #JustForFun etc.

International Student Conference #TAMUISC #SocialMedia

Page 23: Social Media Etiquette - International Student Conference (ISC) - TAMU

Staying Safe on Social Media : Threats

Social

Media

Crimes

Burglary

Social Engineering

Malware Attacks

International Student Conference #TAMUISC #SocialMedia

“Off to

Dallas for a

week”

This public update can

make it easier for

burglars to plan

robbery Zubin

If you click random

links or authenticate

with random sites

using Facebook.

Random people might

ping you with job

opportunities and

other offers

People might

misrepresent and get

your SSN, Personal

Information

Page 24: Social Media Etiquette - International Student Conference (ISC) - TAMU

Staying Safe on Social Media : Precautions

International Student Conference #TAMUISC #SocialMedia

Privacy

Settings

• Set who can tag you • Create personal and professional groups

• Get into incognito mode and google yourself (Your Name, Location) • Check Facebook to see what others can see about you

Delete • Delete Unused Apps • Quit Inactive Groups

Clean • Use Socioclean.com/secureme.me to clean up your posts

(Available for Facebook only.) or reputation.com (comes with fees)

Self-Stalking

“Prevention is better than getting screwed” - Unknown

Credentials • Lock your computer whenever you are away • Use a strong password and change frequently

Page 25: Social Media Etiquette - International Student Conference (ISC) - TAMU

Recommended Social Media Accounts

International Student Conference #TAMUISC #SocialMedia

• International Student Services, Texas A&M

University, College Station

• Texas A&M University

• Graduate Studies at Texas A&M University

• @TAMUISS

• @TAMU

• @TAMU_OGAPS

• @TAMUPolice

• @USCIS

• International Student Services, Texas A&M

University, College Station

• Texas A&M University

For complete list Please tweet or post(FB) your review using

#TAMUISC #SocialMedia

Page 26: Social Media Etiquette - International Student Conference (ISC) - TAMU

References

1) http://www.socialmediatoday.com/content/social-media-optimization-smo-seo-7-key-steps

2) https://www.youtube.com/watch?v=z63C1pzf2j4 3) http://www.evalueanalytics.com/post/the-worst-hashtags/ 4) https://www.us-cert.gov/ncas/tips/ST06-003 5) http://www.nw3c.org/docs/whitepapers/criminal-use-of-social-media.pdf 6) http://waitbutwhy.com/2013/07/7-ways-to-be-insufferable-on-facebook.html 7) http://blog.laptopmag.com/facebook-annoyances-how-to-fix

For copies of this presentation Please tweet or post(FB) your review using

#TAMUISC #SocialMedia

International Student Conference #TAMUISC #SocialMedia

Page 27: Social Media Etiquette - International Student Conference (ISC) - TAMU

Stay In Touch !

Samantha Clement

Twitter : @mamanths

Facebook : samantha.clement.iss

LinkedIn : samanthaclement

Twitter : @sahumanas87

Facebook : sahumanas87

LinkedIn : sahumanas

Twitter : @zubinrasheed

Facebook : zubinrasheed

LinkedIn : zubinrasheed

Manas Sahu Zubin Rasheed

International Student Conference #TAMUISC #SocialMedia

Twitter : @TAMUISS

Facebook : facebook.com/TAMUISS

LinkedIn :

www.linkedin.com/in/tamuiss

Instagram : TAMU ISS

Twitter : @KBlackwoodMears

Facebook :

facebook.com/katy.blackwoodmears.1

LinkedIn : Katherine Blackwood Mears

Katy Blackwood Mears

Page 28: Social Media Etiquette - International Student Conference (ISC) - TAMU

Q&A

International Student Conference #TAMUISC #SocialMedia

Page 29: Social Media Etiquette - International Student Conference (ISC) - TAMU

Survey

International Student Conference #TAMUISC #SocialMedia