social media - facts and figures
DESCRIPTION
Gaining insight into the potential marketing opportunities for professionals based on demographics and engagement in various social media platforms.TRANSCRIPT
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Social Media
Building CredibilitySharing Content
Joining the DialogMaureen Renzi
VP - Communications
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Social Media and CPAs• What is it and why should we care?
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Social Media and CPAs• Facebook
– 750 million in 2011• LinkedIn
– 100 million users• Twitter
– 200 million users• YouTube
– 48 hours of video downloaded every minute
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Social Media and CPAsCirca 2009
• Facebook - 300 million (Up 450 Million)• LinkedIn - 50 million users (Up 50 Million)• Twitter - 18 million users (Up 182 Million)• YouTube
– 20 hours of video downloaded every minute (Up 20 hours)
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Social Media and PICPA• Strategy
– Provide easy way for members to connect with each other– Provide quick, timely information– Recognize leaders/engaged members– Find out what members are thinking– Demonstrate to nonmembers the value of active
involvement and engagement
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Social Media and PICPA • Facebook Likes
– 2,029 Likes– 1,691 Active Users– 1,393 to 2,266 Impressions
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Social Media and PICPA• Strategy
– Platform to exhibit CPAs’ knowledge, integrity, and objectivity
– Provide forum for member blogs, idea exchange – Broadening reach and adding groups
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PICPA and Social Media• Linked In
– 2,163 Members– 320 Emerging CPAs Subgroup– 29 Business Valuation and Litigation Subgroup
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Social Media and PICPA• Strategy
– PICPA_NewsTips - Use for media relations– PICPA_GR - Relations with legislators– PaCPAs - Member news
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Social Media and PICPA• Twitter
– PaCPAs – Member highlights, benefits, etc.• 283 Followers/122 Following
– PICPA_GR – Government Relations• 126 Followers/151 Following
– PICPA_NewsTips • 144 Followers/108 Following
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Social Media and You• Does your staff access social media in your
office?– Linked In– Facebook– YouTube– All? – None?
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Social Media and You• More people are accessing Facebook via apps
and less via PCs
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Social Media and You• Does your staff access social media in your
office?– Linked In– Facebook– YouTube– All? – None?
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Dispelling Social Media Myths• Our firewalls prevent access to social media
sites
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Social Media and You• Social media is just for kids
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Social Media and You• Social media won’t help my practice
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Social Media and You• Don’t be this guy:“There is no reason why anyone would ever
want a computer in their home.”Ken Olson
Digital Equipment Corp1977
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Social Media and You• From Wikipedia:Digital Equipment Corporation was an American company in the computer
industry and a leading vendor of computer systems, software and peripherals from the 1960s to the 1990s. Also known as DEC[1] and using the trademark DIGITAL, its PDP and VAX products were arguably the most popular minicomputers for the scientific and engineering communities during the 1970s and 1980s.
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Social Media and You• Getting Started:
– Develop a social media policy – you need one regardless of whether you have a presence or not
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Social Media and You• Getting Started:
– Develop a social media policy – you need one regardless of whether you have a presence or not
• Clear Definition of goals and brand message• Restricted use of proprietary information• Guidance on who to contact regarding postings• Clearly identify who can post
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Social Media and You• Getting Started:
– Develop a social media policy – you need one regardless of whether you have a presence or not
Today’s Meeting Tip: Examples of more than 100 company policies www.socialmediagovernance.com
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Social Media and You• Getting Started:
– Develop a social media policy – you need one regardless of whether you have a presence or not
– Find out what your firm members use/are on• Today’s Meeting Trivia: 0 to more than 300
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Social Media and You• Getting Started:
– Develop a social media policy – you need one regardless of whether you have a presence or not
– Find out what your firm members use/are onToday’s Meeting Tip:
www.Linkedin.com/conversations to set up company profile and post updates)
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Social Media and You• Getting Started:
– Develop a social media policy – you need one regardless of whether you have a presence or not
– Find out what your firm members use/are on
– Check out the AICPA’s resources (PCPS)
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Social Media and You• Getting Started:
– Develop a social media policy – you need one regardless of whether you have a presence or not
– Find out what your firm members use/are on– Check out the AICPA’s resources (PCPS)
– Sign up for PICPA’s LinkedIn, Twitter, FB
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Social Media and You• Getting Started:
– Develop a social media policy – you need one regardless of whether you have a presence or not
– Find out what your firm members use/are on– Check out the AICPA’s resources (PCPS)– Sign up for PICPA’s LinkedIn, Twitter, FB
– Check out videos on PICPA TV
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Future of Social Media
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Connect
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Social Media – PICPA and You
Questions?