Social Media 2011Where are we now?

Where are we going?How can you get there?

Points of View on Social Media Utilization for Companies, Associations and Non-Profits.

Discussion Points

• How is social media moving the meter?

• Facebook

• Twitter

• LinkedIn

• Has social media reached the tipping point?

• Why are people fussy about social media?

• How can social media help your organization?

• Financially

• Outreach

How is Facebook moving the meter?

• 500 million active users. That’s

500,000,000 for those counting at home.

• More than half log in daily. That’s 250,000,000 for those counting at home.

• 8 billion minutes a day are spent on Facebook. That’s 8,000,000,000 for those counting at home.

How is Facebook moving the meter?

• 65 million people “like” something

on Facebook every day.

• There are over 900 million objects that people interact with.

• Average user is connected to 80 community pages, groups and events.

• Average user creates 90 pieces of

content each month.

How is Facebook moving the meter?

• 34% of young women make

Facebook the first thing they do when they wake up, even before brushing their teeth or going to the bathroom.

• 21% of women age 18-34 check Facebook in the middle of the night.

• 63% use Facebook as a networking tool.

How is Twitter moving the meter?

• 105 million registered users.

• 300,000 new users per day.

• 180 million unique visitors per month.

• 37% of active users use Twitter on their phones.

• 600 million Tweets per day.

How is LinkedIn moving the meter?

• 75 million on LinkedIn.

• A new person joins every second.

• Every Fortune 500 company has a page.

How is LinkedIn moving the meter?

• Headhunters love it.

• 45% of people hiring check LinkedIn profiles.

• Jobseekers should love it.• I have 418 connections.• That links me to 4,570,512

professionals.• Know someone who knows

someone.• Event calendar bonanza.

• Great opportunities to ask and answer questions.

How is social media moving the meter?

• Twitter is seeing triple digit growth.

• Facebook is seeing triple digit growth.

• LinkedIn in seeing 90% growth.

• In America, social networking overall now accounts for 25% percent of all activity on the Internet.

Social Media hasn’t reached its tipping point.

• 36% of people used digital and

traditional sources to get news.

• 39% use solely use traditional sources.

• 9% use solely digital sources.

Social Media hasn’t reached its tipping point.

• 33% use search engines to gather

news information.

• 26% said they read a print publication yesterday.

• 8% of adults under 30 said they read a print publication yesterday.

If there is one thing you remember from this presentation, what is it?

 

Social media is a valuable tool in any marketing campaign.

It is not the entire toolbox.

Why are people fussy about social media?

• People will say bad things about me.

• They already are.

• You have the ability to hear those concerns.

• You have a power to remedy those situations.

Why are people fussy about social media?

• People will say bad things about me. Here are ways to handle it.

• It's been 5+ weeks since @aepohio cut branches down that were lying on our power lines. They still have not cleaned up our yard. Unreal.

• @marksubel Gosh Mark, drop me a note @ capratimiller@aep.com & I'll put you in touch with someone you can discuss the matter with.

• Just want to say thanks to @aepohio for quickly resolving our concern from last week. Very professional & courteous. Thanks @aepohio

Why are people fussy about social media?

• People will say bad things about me. Here is how to not handle it.

• http://www.youtube.com/watch?v=5YGc4zOqozo

• Guy checks guitar on United.

• United breaks guitar.

• Guy gets run around.

• Guy writes song about United breaking guitars.

• 9,271,178 people watch the video.

Why are people fussy about social media?

• People will say things that are too private.

• You can create privacy guidelines because you respect people’s privacy.

• You can move the conversation offline.

• You have to monitor your page.

Why are people fussy about social media?

• This will consume my life!!!!

• There are ways to creative a collaborative experience.

• There are companies who can help you and won’t break your bank.

How can social media help your organization?

How much is a Facebook fan worth? A social media measurement firm called Syncapse has come up with an actual dollar value. The answer?

 

An average fan is apparently worth about $136.38.

How can social media help your organization?

Dell is #38 on the Fortune 500 list.Dell is #5 on Fortune’s most admired list in its category.

Dell claims $3,000,000 in added profit directly from Twitter.

How can social media help your organization?

Look how it helped me.

I wouldn’t be here working for The Milenthal Group speaking to you right now were it not for social media.

How can social media help your organization?

What is the value of your e-mail?What is the value of your phone?

Social Media is a communication platform. Its return on investment goes well beyond dollars.

How can social media help you?

Search Is Changing.

• Social media channels create Google Juice.

• YouTube is a search engine.

• Google Instant reduces search from 10 pages to 5.

Create measurements for success.

• Adding new sponsor relationships.

• Traffic to platforms.

• Better conference attendance.

• Grassroots development.

• Legislative lobbying.

Find ways to engage customers.

• Contests.

• Poll questions.

• Coupons.

• News.

Create a roadmap.

• Develop a schedule to publish content.

• Make sure it’s realistic.

• Follow the map.

Study the map.

• Plan

• Do

• Study

• Act

If there is one thing you remember from this presentation, what is it?

 

Social media is a valuable tool in any marketing campaign.

It is not the entire toolbox.

Thanks for being here.

dfarkas@themilenthalgroup.com

Phone:  614-429-5907

LinkedIn:  http://www.linkedin.com/in/danfarkasinteractive

Twitter: http://www.twitter.com/danfarkas

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