Presenter:Cindy Leonard

Bayer Center for Nonprofit Management

at Robert Morris University

Social Media for Absolute Beginners

What’s on Tap?Exercise: Analog Social Networking (9 – 9:10 am)Defining social media & Why we should care (9:10 –

9:40 am)Social media terminology (9:40 – 10 am)Types of social media tools (10 – 10:30 am)BREAK (10:30 – 10:45 am)Overview of most popular social media tools (10:45 am

– noon)LUNCH (Noon – 1 pm)Overview of most popular tools continued (1 – 2:30 pm)BREAK (2:30 – 2:45 pm)Social media planning & strategy considerations (2:45 –

3:15 pm)General Q&A / Sandbox Time (3:15 – 4 pm)

Defining Social Media

Why We Should Care

Expand Network

of Contacts

Promote Action

Consolidate or

Formalize Networks

Strengthen

Relationships

Quick Feedback

to Constitue

nts

Social Media Terminology

Communities &

Community Building

Friends

ProfileOnline

Presence

Networks

Groups

Content Links

Comments

Tags (Bookmarki

ng)

Widgets

Authenticity

Collaboration

Culture

Types of Social Media Tools

Most Popular Social Media Tools

Social NetworkingFacebook: http://www.facebook.comLinkedIn: http://www.linkedin.com

Wikis: http://www.wikispaces.com

PodcastingHosting: http://www.podbean.com/ Recording: http://audacity.sourceforge.net/

Photo and video sharing Flickr (photos): http://www.flickr.comYouTube (video): http://www.youtube.com

Twitter: http://www.twitter.com

BloggingWordpress: http://www.wordpress.org

RSS feedsFeedburner: http://www.feedburner.com

Social bookmarking Delicious: http://www.delicious.com

The Pittsburgh Zoohttp://www.pittsburghzoo.org/

(blogging, Facebook, RSS feed, Flickr, Twitter, YouTube)

Pittsburgh Social Venture Partnershttp://www.psvp.org

(blogging, Facebook, LinkedIn, Twitter, YouTube)

LOGOS Ministryhttp://www.thelogosministry.org/

(Facebook Groups, Yahoo Groups, Blogging, Podcasts, Mobile Apps, YouTube)

Planning & Strategy

Small Steps

The “If you build it, they won’t come…” Issue

30

The WAVE Model

The 3 W Questions

Finding Your Audience

Use Versatile Tools

Engage Your AudienceYou will be creating waves for your organisation. Waves that will help you reach your goals, by identifying them, finding your audience, selecting the tools you will start using, and engaging with your audience.

From a presentation by Arjan Tupan of Capgemini Consulting for Convio

Common Themes

Who job is it, anyway?

Assessing Organizational Readiness

What about ROI? How do I know if my efforts are worth it?

Open Q & A