social media for antioch green mba program

Sustainable Social MediaZack Luby

Antioch Spring 2010

image via flickr/Tylerajan

Thursday, April 8, 2010

http://www.zackluby.com




Social Media ≠ A Magic Wand (or Wands)

image via flickr/MarkHume


Social Media is just for Geeks.

image via flickr/zitona


If Facebook was a

country, it would be the 3rd largest

country in the world (behind

China and India)

source: Facebookimage via flickr/woodleywonderworks


Social Media is just for hipsters.

image via flickr/DearAllyson,


57%!image via flickr/ms.abitibi

source: google ad planner


57%!

57 % Percent of Social Media users are over the age of 35.

image via flickr/ms.abitibi

source: google ad planner


image via flickr/songglod

Social Media is a Waste of

Time (like traffic)


source: Facebooksource: Cone Business in Social Media Study 2008

image via flickr/alexkess


93% of Social Media users believe a company should have a presence in Social Media




93% of Social Media users believe a company should have a presence in Social Media

roughly this many people do not care.




Social Media is code for “Slacking off at work”

image via flickr/hirosanThursday, April 8, 2010

image via flickr/topato


Social Media Marketing is a $716,000,000 industry, expected to grow to $3,140,000,000 by 2014




Fact: That’s a lot of Cash.




Fact: That’s a lot of Cash.


Source: Forrester Research


24% of Small Businesses are using Social Media in 2010, twice the amount from 2009.

image via flickr/sunny66ll66

source: Small Business Success Index Study


images via flickr/galleryquantum, linkedin


80% of companies use social media, or plan on using social media, as part of their strategy to find new employees. source: socialnomics 2010 study

images via flickr/galleryquantum, linkedin


Social Media is

just for Teen-agers.

image fia flickr/jibayThursday, April 8, 2010

Fact: The fastest growing segment on Facebook is 55-65 year old women.

Image via flickr/winged photography

Source: Inside Facebook Blog


Social Media is impersonal.

image via flickr/ChrisDag


1 in 8 couples married in the US in 2009 met through Social Media Source: McKinsey Study


Social Media

Can’t Be Measured.

image via flickr/NickSayersThursday, April 8, 2010

Set Goals.Measure

your Progress.

image via flickr/NickSayersThursday, April 8, 2010

image via flickr/SimonK


So Social Media is important. Got it.

image via flickr/SimonK


So Social Media is important. Got it.

But where on Earth do I Start?image via flickr/SimonK


image via flickr/ogimogi


SOCIAL MEDIA BASICS - THE BUILDING BLOCKS

image via flickr/ogimogi


The most important tool that you can use in your social media efforts is listening.

It’s also the first step in

getting started.

image via flickr/ky olsenThursday, April 8, 2010

Listening Tips for Getting Started



1. Set up Google Alerts for your name and your org’s name. (google.com/alerts)




2. Set up a Twitter account, and download a Twitter

Platform (like Tweetdeck)




2. Set up a Twitter account, and download a Twitter

Platform (like Tweetdeck)Save the searches.

images via tweetdeck & google


image via flickr/true bavarianThursday, April 8, 2010

Now it’s time to share your personality.

image via flickr/true bavarianThursday, April 8, 2010

image via flick

r/KristianD


Time to put pen to paper.

Write an “About You” section for yourself.

After you are done writing, speak it out loud.

Write it again, this time like

you would say it to someone.

Write a long one (500 w), and

a short one (100 w)

image via flick

r/KristianD


Be consistent across platforms.

You are building a brand.


image via flickr/JohnecF8


Provides incredible reachShare information with those that care

Multiply your influenceNecessary if you have a storefront

Share information quickly to tons of people

Best for: Retail, Realty, Wholesale, Hospitality

Use to: Share valuable information, coupons, special offers & events


The most important listening tool

Keep up with your customersKeep up with your industry

Customer Service!Share links to your content

Use to: Listen, link to your stuff

images via twitter, flickr/PinkSherbet


A necessity for networking, finding a job, finding people to hire, and learning more about small

business.

image via flickr/annia316


Isn’t this a GREEN m.b.a.

program?

image via flickr/Faye Pini


image via flickr/tanaka

Social Media is about Building

Sustainable Relationships and

Connections.


Social Media allows you to tell your story.

Image via flickr/McAdzatl


Transparency

Social Media provides transparency

Image via flickr/sparkfish


image via flickr/z6p6tist6

Social Media is a Two-Way

Street.


http://www.flickr.com/photos/z6p6tist6/

http://www.flickr.com/photos/z6p6tist6/

Social Media is about what you Bring to the Situation.image via flickr/vplessky


Scolding is not Working.

image via flickr/librarianguish


Take your Time.

image via flickr/DanHershmanThursday, April 8, 2010