social media for artists
DESCRIPTION
Talk and workshop delivered to Hertfordshire Visual Artists in Welwyn Garden City 31 October 2012TRANSCRIPT
Adam Blackie MBA [email protected]
Hertfordshire Visual ArtsLooking Good - Unlock your Sociable Side to find more Opportunities
31 October 2012 – 7.00 pm
Tonight
1. It’s you, but digital2. What is social networking?3. It’s all about Communication – Group Experience
4. The importance of having a strategy5. Hints and Tips for Social Media
Me - Adam Blackie
Who is this?
On-line Networking is Important
Sabra Swinson
What is Social Media?
Social Media is people having conversations on different platforms – it’s like real life but online
Who uses Social Media?
Digital Personality
The impression that others receive when....
..they search for you
OR
..stumble upon you.
Keep the RED bit separate from the GREEN bit
Social Networking
Social NetworkingAre you already taking part?
> 1 Month
Me
Social NetworkingAre you already taking part?
How do you know you are being effective?
Communications
Broadcasting
One to One
Experiencing Communication Together
Who am I?
What do I do?
Where do I live?
...... your elevator pitch.
Experiencing Communication Together
One Minute
BROADCASTING
Experiencing Communication Together
What just happened?
Experiencing Communication Together
One Minute
One to One
Experiencing Communication Together
What just happened?
Feedback from observers
Experiencing Communication Together
One Minute
Many to Few – Facebook Style
Experiencing Communication Together
What just happened?
This is what broadcasting looks like to people using LinkedIn.
Communications
Your aim = to be in this list
Broadcast Messagesbut
More Organised
Strategy is Vital
Experiencing Communication Together
Social Media – the plan
Attract ££
Be seen as an expert
Strategy
Hints and Tips
•Helpful
•Nice
•Regular – See Strategy
•Easy to understand
•Easy on the Eye - consistent
Hints and Tips #2Create targeted content – profile tags and key words. Search as if you
are the target browser, copy what you find.
Always link to each other – consider your style, others will link back too!
Join like-minded Groups – Browsers will spot your comments = opportunities to “Like”
Have an Open profile – How else will people see you?
Available contact details – How else will people contact you?
Use Tweet tools – Easy way to spread the word
Hints and Tips #3 = Twitter and = Facebook
Have a strategy Use your own name Follow first, Tweet later Share ideas and
knowledge Don’t be afraid to ask
The most popular social network in the world
25% UK adult population on it
Publicise events, status changes. (Yours & others)
Use the search function to find the conversations
Join Industry / interest / networking groups
Join the conversation Send direct emails Be honest and polite!
Tonight
1. It’s you, but digital2. What is social networking?3. It’s all about Communication – Group Experience
4. The importance of having a strategy5. Hints and Tips for Social Media
