Social Media for Arts Entrepreneurs

Sept 26, 2011#paveASU

www.24UsableHours.com@devonvsmith

Who am I?

@threespot

•how to use social platforms as an arts entrepreneur•how traditional arts orgs are using social media•innovations in social media in the arts

Discussion topics

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Millions of Unique Monthly UsersFacebook

Facebook-800

YouTube-500

Twitter-400

Flickr-75

Google+-25

4sq & Instagram

LinkedIn-100

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500 million log in dailySpend 25 minutes/day

1/2 of activity is mobileUpload 90 pieces of content/month

Like 7 pages/monthHave 130 friends each

“People want to express themselves using your content”

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1.Few friends? You won’t show up.2.Status updates without likes? You won’t show up. 3.Photos & Videos > Links > Text4.Even the Most Recent News feed has an algorithm 5.Stalking your friends won’t get you noticed 6.Having friends who stalk you will get you noticed 7.More to the algorithm than just this

Edgerank = how content gets into the newsfeed

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More Posts More Engagement

207 arts organizations, April 201177

Consider your options

vs.

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0 User profile0 Stream0 Like Box0 Suggestions0 Like Button0 Ads

Facebook Insights

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Responder  Demographics*Facebook sent 38% of traffic to the website

Facebook Advertising

30 day ad campaign, October 201012

Social Plugins

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“A link economy & place to build professional reputation”14

October 2010 Pew Internet & American Life 15

207 arts organizations, April 2011

More Tweets More Engagement

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Twitter only

Linked Facebook

Linking Facebook to Twitter decreases engagement

487 arts organizations, June 201017

Watch who the pros follow & list

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Hashtags

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Following multiple streams

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Look for spikes

Look for outliers

Look for engagement

Look for influencers

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Track click thru rates on Twitter

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Twitter’s own analytics service

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FundraisingSearchInfluenceCRMTrendsMobileConsumeResearchCommunicationsRich mediaAdvertisingRelationshipsGeo-locationLive streamingEvent managementDashboardInterest graph

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“Your persistent (social) identity across the web”25

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#sundance

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QR Codes

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Launch Pages

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Arts Startups

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What you should be reading

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10  Secrets  of  B

logging

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1.  A  strategic  plan  isn’t  required

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2.  Read  more  than  you  write,  listen  more  than  you  measure

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3.  Talking  about  social  media  aJracts  aJenKon  on  social  media  plaLorms

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4.  WriKng  about  topics  outside  your  niche  will  drive  traffic  short  term

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5.  Your  opinions  aren’t  enough*

*unless  they  are

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6.  Link  link  link.  It’s  hard  to  predict  exactly  where  your  traffic  will  come  from

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7.  Link  to  people  you  want  to  meet

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8.  SEO  is  no  joke.  Figure  it  out

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9.  Steal  ruthlessly  but  aJribute  everything

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10.  Learn  to  think  in  140  characters

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Que

stio

ns?

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