1.Its All in the Mix 5 november Felixpakhuis AntwerpenSociale media in B2B Franky Redant#AIM13

2. The Social Media spectrum An idea box for B2B (and B2C)6/11/2013 3. Forget Social, Think Content and Connections261 million decision makers use social networks Decision makers and senior decision makers are more engaged than the average user on social media Conversations on social media are the most influential channel for (Sr.) decision makers (Tom Smith, CEO, GlobalWebIndex)3 4. Its not about the box, its about the chocolate!The customer expects value for attention spent. Give him valuable content. 4 5. Tell Your Story Share your experienceHumanize your brand, go where your customers are and tell the story through customer experiences.5 6. 6 7. The Classics7 8. 8 Classics evolve too. So keeping up-to-date on features is probably a good idea. 9. If youre in the service or knowledge business, slideshare is a powerful platform to share what you know9 10. Video & Photo sharing10 11. Video is becoming a critical information source for senior executives. More than 80% said they are watching more online video today than they were a year ago. (and this was 2010) (Video in the C-Suite, Forbes Insights)11 12. 12 13. 13 14. 14 15. 15 16. Lowe has got 3.5 Million followers on Pinterest16 17. 17 18. 18 19. 19 20. According to Dunkin Donuts, each #DunkinReplay Vine delivers as many impressions as a comparable TV spot (at significantly less cost). 20 21. 21 22. CrowdsourcingThe Wisdom of Crowds James Surowiecki22 23. 23 24. 24 25. 25 26. 26 27. 27 28. 28 29. Quantified Self29 30. Its an emotional connection to myself, and my achievement, and my friends. Weve now created an entire ecosystem of services that complement the product. 30 (NIKE VP Digital Sport Stefan Olander) 31. 31 32. Content Creation & Curation32 33. Flipboard is primarily an App. 6 Billion Pages Flipped a Month. If youre a publisher flipboard is a must.33 34. Its a pitty this isnt from Nikon itself. But theyre working on it. 34 35. 35 36. 36 37. 37 38. Whats next? Wearables ? LBS, NFC ? The internet of things ?38 39. 39 40. Thank You for Listening Questions ?40