social media for better search engine ranking
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TRANSCRIPT
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SM & SEOUsing social media channels to earn
traffic and higher search engine rankings
Jawdat ShammasOnline Marketing Manager @ OpenSooq.com
@jshammas
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What is SEO
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Yahoo vs. Google
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Paid vs. Free
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Paid
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Free
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Paid clicks
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Free clicks
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Google keyword planner
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How much can SEO save money?
O 200’000 searches.O 80’000 clicks (40% CTR – Top result)O 80’000 x $0.07 = $5600
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What does Google want?
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You Have to Get These Right
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Before You Get These Right
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What others say about you is more important
than what you say about your self.
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Keyword research
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High Volume
Low Competition
High Value
Ideal Keywords!
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High Volume
Low Competition
High Value
Google AdWords
Allintitle, Allinurl & Links
Google Analytics
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Video from Google’s Matt Cutts about Social Media Signals
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Direct SEO ImpactO Question: If an article is retweeted or
referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
O Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article
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SEO and SM should not be separate! there
should be an element of SEO in all of your online activities.
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Benefits of engaging in social media
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Social Media activities to help with SEO
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1. Create social networking profiles
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Social News sites
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Q+A Sites
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Document Sharing Sites
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2. Incorporate Keywords into tweets and posts
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3. Drive traffic to your website
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4. Reach out to influential social media personalities
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5. Publish content within a reasonable time frame
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6. Know when to publish on social media sites
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Any Questions?
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You can still follow me on Twitter
@jshammas
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Thank you