social media for biz and buzz
DESCRIPTION
http://www.pointit.com - This presentation covers the basics of social media marketing and how businesses can use it to gain a competitive advantage. You'll learn what social media is, and how to leverage it for B2B and B2C. Specific social channels covered include Twitter, LinkedIn, and Facebook.TRANSCRIPT
Social Media for Biz and Buzz
About Point It!
• Started in April 2002
• Seattle’s largest independent search marketing firm
• 12 team members, 40+ yrs of SEM experience
• Servicing clients across all verticals and annual revenues
• Managed over $30 million in PPC in 2008
Presentation AgendaAbout Point It
What is social media?
“By creating
compelling
content, you
can become
a celebrity.” – Paul Gillin,
author of
“Secrets of Social Media Marketing”
What is Social Media?
How can I leverage social networks?How can you leverage it?
Presentation AgendaTwitter
Presentation AgendaTwitter Examples
Presentation AgendaTwitter Examples
Presentation AgendaWhat About B2B?
Presentation AgendaTwitter Tips
• Focus on tweet quality, not tweet quantity.
• There’s no easy way to gain followers.
• Focus on the networking.
• Share. Events? Knowledge?
Tweet it!
• Respond. Genuinely.
Presentation AgendaWhat is LinkedIn
Presentation AgendaHow businesses get LinkedIn
Presentation AgendaLinkedIn Questions and Answers
Presentation AgendaBecome a LinkedIn Expert
Presentation AgendaHow individuals get LinkedIn
Presentation AgendaLinkedIn Applications
Presentation AgendaLinkedIn Tips
• Customize your public profile URL
• Take advantage of the three URLs available
in your profile
• Give and you shall receive: referrals, advice,
recommendations, answers
• Integrate it with Twitter and Facebook
Presentation AgendaWhat is FaceBook
Presentation AgendaHow businesses Facebook
Presentation AgendaFacebook Applications
Presentation AgendaFacebook Tips
• Complete your profile
• Share content: links, pictures, video
• Use Applications – and make your own if
you can
• Allow comments and respond to them
Presentation AgendaUseful Tools and Resources
o To claim your name, use http://namechk.com/
o To know what is said about anything in real-time, use
http://www.backtype.com
o To learn which tags to add to your Tweets, use
http://hashtags.org/
o To schedule your tweets, use http://www.socialoomph.com/
o To track URLs for social, use http://bit.ly
o To find followers and get yourself some additional Twitter
coverage, list your business with http://wefollow.com
Presentation AgendaFollow Point It
On Twitter @
pointitinc
On Facebook @
Point-It-Search-Marketing-Agency
On LinkedIn @
http://www.linkedin.com/companies/point-it
