social media for building a pipeline for health professions
TRANSCRIPT
Let’s Share:What are the 3 questions you have about this whole social media thing?
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How do we spread the word?• You already have the skills.
– You can think.– You can write.– You can use a telephone.
• All of your daily work skills are transferable. – Persuasion / Cajoling– Consensus building
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Failure IS an Option
www.youtube.com/watch?v=-Vo4M4u5Boc
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Only YOU can find what works for you & your organization
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HELP is out there – tons of it
BethKanter.org
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You Need…
Partnerships with employers, schools, parents, health systems & agencies
Student Participation & Success Metrics
Funding
What I learned from reading the agenda…
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We can all do this! Take one step…
In the next 5-7 days:
1.For the PIPELINE: Listen to your Students – ask them how they use these new media tools
2.For YOU: Try one new tool to listen & use social media tools to connect.
3.For the NETWORK: Find and listen to your peers on-lineCHPC 10
Congratulations! You now own your
own network & newspaper
But before we start…Be Strategic
• Communications Goals should rule• What is your near-term goal? • Long-term?• What is your strategy?• How do these tools fit? • Are you the right messenger? • Are you listening?
Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/
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Thinking about your audiencesWhat
News?Who
Needs to Hear it?
List all key audiences
In What Format?
Note the comm. channel
By When? From Whom Do They Need to
Hear it?
Courtesy of HollyMinch.com
Think about your audience?
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What social media tools are we using?
WebsiteEmail Listserv
BlogTwitter
Facebook / GroupsFacebook Like Page
LinkedIn account
Micro-siteFlickr
YouTubePodcast
Other
Beth Kanter’s Continuum Crawl, Walk, Run, Fly!
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How do we use these tools?
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Reality Check on the Students
Pew 2010CHPC 16
75% of 12-17 year-olds now own cell phones
73% use social networking sites
Here’s what is available to them• Take pictures / Share pictures• Play music & games• Exchange videos• Go online• Access social network sites• Use email
Reality Check on the Students
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More from Pew
21% of teens who do not otherwise go online say they access the internet on their cell phone.
41% of teens from households earning less than $30,000 annually say they go online with their cell phone.
44% of African American teens and 35% of Latino teens use their cell phones to go online, compared with 21% of white teens.
Reality Check on the Students
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Reality Check on the Students
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Facebook Stats
Reality Check on the Students
Opportunities for us…• Meet the students where they are – text &
social networking• Ask, ask ask – for help, for advice• Simple questions = complex answers
“What has this program meant to you?”• Where are your alumni? Can they help?• Make what you already do work for students• Make engaging easy - help them help you
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“It Gets Better”CandorTimelinessEase of access
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Now, let’s talk about you.
So far, so good?
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Facebook passes Google as top visited site in the U.S.
March 2010
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Five Things You & All of Us Can Do
• Start where you are: LinkedIn as a starting point• Become an Informer: Build presence on Twitter• Make Your Own News: Make Photos/Videos
available using Flip Cameras, Twitpic, & Flickr• Go home! Build robust on-line home for your work
& use metrics to track success• Build a Fan Base: Use Facebook to provide a
“home” for supporters & inform your communitiesCHPC 24
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Why is THIS guy smiling
Jeff Weiner, CEO at LinkedIn.com
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Huge Growth
Date Reported # LinkedIn Members
December 2003 81,000December 2004 1,600,000December 2005 4,000,000December 2006 8,000,000September 2007 15,000,000December 2008 33,000,000
May 2009 55,000,000February 2010 60,000,000August 2010 75,000,000
Status Updates What You Need to Know:
Status Updates (140 character messages) keep your name, agency and your activities in front of your connections – without any extra effort from you
Can be sent from your cell phone!
Share insights, make requests, announce achievements, send event invitations, solicit help, and give or receive advice – immediately
Status updates can appear on the LinkedIn homepages of your direct connections, where they can comment or respond.
Updates are visible to your connections, your entire network, or all LinkedIn members (depending on your account settings).
Receive expert advice or suggestions from members of your network
Note: You can link other applications to your LinkedIn profile – SlideShare, WordPress, Twitter, Polls, etc.
Available Info
High Visibility
Access to people and information matters!: For funding opportunities, research, recommendations, & advice.
Concept: with 6 Degrees of Separation everyone is at most six steps away from any other person on Earth - the “small world phenomenon”
The more robust your personal network, the fewer degrees between you and the people you want to know
Online, visible networks have benefits beyond offline networks – portability, speed, trust, durability, sustainability
6 Degrees of Separation
Note: With social media, you can be better known, networked and noticed – without leaving your desk!
The Possibilities
What would it mean for your program to be connected to the leaders of your industry?
What would it mean for our effectiveness, for businesses, the nonprofit sector, and public sector partners to be connected
on LinkedIn and other social media platforms?
What would it mean for this field to be the most connected and prepared in the country?
Groups and online postings accelerate group learning, avoid waste, leverage resources (no need to experience every problem yourself)
Groups
Note: Younger generations are moving from email to text messages and platform-based communications
LinkedIn – Integrating your Network
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Be an Informer
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Twitter Basics
• Messages – 140 characters – a “Tweet”
• Messages available to anyone – but sent directly to your “followers” accounts
• Messages from the people you “Follow” sent to your account – all messages accessible through searching
• Individual users have account names – identified by “@NAME”
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Twitter?
• 15 Billion messages sent
• 140 characters or less
• Millions of individual broadcasting networks with custom-built audiences
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Twitter Starting Point - Listen
• Counter-intuitive – listen first• Follow 5 new people – see who they
“listen” to, then five more, then five more – watch the conversation happen
• Try a search – Search.Twitter.com• Read the conversation – who is saying
what? Follow some interesting folks.Adapted from http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php
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Listen…Search a “hashtag”
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What have you learned by listening?
• What conversations are out there?
• Who is having them?• Is there a voice missing
from the discussion? • Is there information
missing?• What value can you add?
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So – what do you have to say? And who is listening?
• Personal thoughts• Are you first? The only? The most
trusted to share it?• Replies (@twittername) - The more
personal the reply the better. • Direct replies (d twittername) - this isn’t
in the public timeline, but it helps build deeper bonds
• New blog posts – yours & promote other people’s blog posts
• Announcements - if it is interesting, tweet it
• Shout outs - @twittername rocks! Thanks for the great link: http://insertlink.com These make people feel great, too.Adapted from http://www.horsepigcow.com/2008/04/tweeting-for-companies-101/
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Fear-free Tweeting
• How could you message your peers about the Pipeline in 140 characters or less?
• How would it be different than how you communicate now?CHPC 41
TweetDeck
hootsuite
Managing it all
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What could you say on H1N1?
• Take one step today to protect your parents – help them get the #H1N1 vaccine (link)
• Most seniors in our county still haven’t been vaccinated for #H1N1. Help them get connected today (link)
• Prepare for summer. Sunscreen and #H1N1 vaccines for the vulnerable people in your life (kids, seniors).
• If you love someone, help them get vaccinated with the #H1N1 vaccine. Lots available in Alameda County.
• Five seconds can mean a year of #H1N1 coverage. Help someone you love get the vaccine today.
A moment of reflection:What are my org’s social media barriers?Who are my skeptics?Who is already using social media?
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Make Your Own News
• Make News: Make Photos/Videos Available using Flip Cameras, Twitpic, & Flickr
www.flickr.com/photos/whiteafrican/3100136010/
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Record It!
• Flip Video Cameras
• $75 changes everything!
• Easy to use• Easy to upload• Easy to share• Easy to evangelize
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Using Video – Making a Point
Use the minds of others
www.youtube.com/watch?v=ZHRC30ZWGHA
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Building your Broadcast Network
Lobby Day 2010 A Tree Falls & Everyone Hears
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Take Pictures – Define the Images & Debate
• Cameras• Cellphones• iPhones CHPC 48
Distribute your photos - instantly
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Distribute your photos - instantly
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Aggregate your photos
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A moment of reflection:So…what do you have? Video? Photos?How could you use it to have a discussion?Could you post it? Host it? Re-mix it?
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Let’s build a home on the web
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Let’s build YOUR home
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• Websites are cheap• Websites are easy• Websites can be updated• Websites are YOUR space
Let’s build YOUR home
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Website in 5 minutes or less
Getting Started
• URL - www.mywebsite.com OR www.mywebsite.wordpress.com
• Easy - host your site at wordpress.com, register an account and you’ll be ready to begin building your site in no time.
• 5 Minutes – Wordpress is famous for its “Five minute” installation. Follow the instructions and you’ll be up and running in no time.
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Track It!
Unique VisitorsVisits/VisitorsPagesHitsRobots/SpidersVisits DurationReferrersKey words/phrases
Your Boss or Funder
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Facebook passes Google as top visited site in the U.S.
March 2010
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Facebook – Your Home
Link to News Item
Promote EventCHPC 59
Facebook – Update Quickly
Link to Blog
Post a photo
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Facebook – Innovative tools built in
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Best Practices to Build a Following
• Ask their opinion• Test their
knowledge• Promotions • Say thank you• Recruit Fans – w/
prizes
Adapted from Beth Kantor’s Social Media Lab – Facebook & MashableCHPC 62
Add Free “Apps”
http://www.involver.com/pages/gallery.html
That was easy
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Facebook – Engage & Measure
• Just do it!– Put someone in charge & make
them accountable– Refresh, remix, reboot your
ontent– Track, measure and grade your
progress• Set it up: Set your fan page settings
appropriately. Here’s a four minute video http://bit.ly/ajAXJ6
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Facebook.com/Insights It’s in There”
• Measure it: Some things to measure (per Beth Kanter)– Total Fans /
Unsubscribers– New / Removed Fans– Page Views– Media Consumption– Unsubscribes / Re-
subscribes
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Facebook Like Page – Alert
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Facebook Fan Page – Listen & Engage
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How Do You Feel?
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Fear Free Social Media to Strengthen Pipeline Prorgrams? Discuss.
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Let’s go to work!
Practice Create Fail/Learn
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We can all do this! Take one step…
In the next 5-7 days:
1.For the PIPELINE: Listen to your Students – ask them how they use these new media tools
2.For YOU: Try one new tool to listen & use social media tools to connect.
3.For the NETWORK: Find and listen to your peers on-lineCHPC 71
