social media for business roundtable with indian valley chamber of commerce 3-17-15

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Making the Most of Social Media to Attract Customers: A Roundtable Indian Valley Chamber of Commerce TEAMS | March 17, 2015 MICHELLE KANE | VOICEMATTERSLLC.COM | TWITTER @VOICEMATTERSLLC

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Page 1: Social Media for Business Roundtable with Indian Valley Chamber of Commerce 3-17-15

Making the Most of Social Media to Attract Customers: A RoundtableIndian Valley Chamber of CommerceTEAMS | March 17, 2015

MICHELLE KANE | VOICEMATTERSLLC.COM | TWITTER @VOICEMATTERSLLC

Page 2: Social Media for Business Roundtable with Indian Valley Chamber of Commerce 3-17-15

EC = MCEvery Company is a Media Company

Tom Foremski, former Financial Times & Silicon Valley journalistStarted SiliconValleyWatcher.com blog

Page 3: Social Media for Business Roundtable with Indian Valley Chamber of Commerce 3-17-15

- Website

- If you don’t have a blog, start one.

- Consistent presence on at least one social media channel.

Page 4: Social Media for Business Roundtable with Indian Valley Chamber of Commerce 3-17-15

CONTENT MARKETING FOR YOUR BUSINESS VOICEMATTERSLLC.COM @VOICEMATTERSLLC

PEW RESEARCH CENTER – SOCIAL MEDIA UPDATE 2014http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/ Adult Internet Users Entire Adult Population

Facebook: 71% 58%Twitter: 23%19%Instagram: 26% 21%Pinterest: 28% 22%LinkedIn: 28% 23%

YouTube is 2nd largest search enginebehind Google

Page 5: Social Media for Business Roundtable with Indian Valley Chamber of Commerce 3-17-15

Page 6: Social Media for Business Roundtable with Indian Valley Chamber of Commerce 3-17-15

Facebook – News, Photos, Links, Surveys

Twitter – Networking, Links, Thought Leadership

LinkedIn – Networking, Links, Thought Leadership

Instagram – Photos, Videos (15 seconds), Sales

Pinterest – Photos, Sales

YouTube - Videos

Page 7: Social Media for Business Roundtable with Indian Valley Chamber of Commerce 3-17-15

HOW TO AVOID OVERWHELM? PLAN YOUR SOCIAL MEDIA CONTENT.

Page 8: Social Media for Business Roundtable with Indian Valley Chamber of Commerce 3-17-15

Facebook AdvertisingFacebook Ads- Use to promote a specific item, idea, product.- Variety of campaigns:

- Page Likes- Website Clicks- Offer claims- And more…

Boosted Posts- Promote a post to a targeted audience- Ensure the post is delivered to timeline

Page 9: Social Media for Business Roundtable with Indian Valley Chamber of Commerce 3-17-15

Facebook Video AdsBoosted Video Post- Can use an outside (i.e. YouTube) link or upload file- Good for brand awareness – generating likes/sharesVideo Views Ad- Delivered to timelines of Facebook users with a history

of viewing in-timeline videos.- Can include an call to action/website click- :30 is best; :30-:90 overall range; up to 2 minutes if

really well done.- Analytics allow you to see how far people have

watched the video

Page 10: Social Media for Business Roundtable with Indian Valley Chamber of Commerce 3-17-15

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