Social Media for

Communication

Scott RenickCGT 581

Follow the links and presentation from my blog

www.srenick.com/blog

Virgin Media

TwitterInternal Communications

Between offices, sharing business tips, IT help

External CommunicationsCustomer support, technical

support

Southwest Airlines

Nuts About SouthwestBlog used by employees and

customers Share stories, images, and

video

Linkswww.blogsouthwest.com/

Dell

Internal – EmployeeStorm Accessible through corporate intranet

(not public) Employee blogs and topic sharing Allows Dell employees to share ideas

Technology, employee benefits, corporate structure

External – IdeaStorm Provides forum for customers to be heard

Improvement suggestions, complaints

Sources

Social Media Case Studies SUPERLIST www.interactiveinsightsgroup.com

35+ Examples of Corporate Social Media in Action www.mashable.com

How Twitter has increased engagement @Virgin Media www.internalcommshub.com

Dell Uses Social Media to Foster Employee Ideas and Engagement www.thesocialworkplace.com

Nuts About Southwest www.blogsouthwest.com

Corporate Information www.wikipedia.org