social media for community star
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TRANSCRIPT
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Social mediaWhat is it and why use it?
Ben Harris-Roxas
Harris-Roxas Healthhealth impact consultingwww.harrisroxashealth.com
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My experience
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What do we mean by social media?
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The big two
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Social networking amongst teenagers
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Second tier
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Older platforms
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Location-based
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Social, Local, Mobile
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Social, Local, Mobile
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Newcomers
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It’s a crowded field but
don’t be overwhelmed
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Essential feature:Two way communication
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The continuing relevance of broadcast media and
other comms
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Who’s using it?
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Internet use by age groups
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Social media use
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Source: Johanna Blakley
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The picture is evolving
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Good examples
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Queensland police during the floods
benhr.net/qldpolicefloods
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HCSMANZ discussion group
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Destroy the Joint
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NSW Cancer Council Campaigns
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Lock the Gate
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Critical concepts
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Audience isn’t simple
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Amplification
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Shifting the relationship
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Community building
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Campaigns vs Presence
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Approaches organisationsare taking
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Internal comms
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Broadcast
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Broadcast and response
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Broader engagement
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Social media policies
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NSW Government Draft
Social Media Policy
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1. Do not mix the professional and the personal in ways likely to bring your employer into disrepute.2. Do not undermine your effectiveness at
work.3. Do not imply employer endorsement of
your personal views.4. Do not disclose confidential information
obtained through work.
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Not having a social media policy is no longer sufficient
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“[The employee] would be wise to take note of a comment he posted on his Facebook page on 11 November 2010. That comment read: “Law of Probability - The probability of being watched is directly proportional to the stupidity of your act.” Here is wisdom.” Commissioner Roberts of Fair Work Australiaabout the Linfox case
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Hands on with Facebook and Twitter
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Risks and opportunities
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Organisational introversion
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Wanting to “go viral”
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“It’s not hard to interweb”
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You can benefit
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Tips and tricks
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BufferBit.ly
Other metrics
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Understanding the Facebook algorithm
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HIA Blog
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Options for you?
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Why bother?
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Source: Orbmiser
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These slides are available atwww.slideshare.net/benharrisroxas
Email: [email protected]: @ben_hrFacebook: facebook.com/benhr
Harris-Roxas Healthhealth impact consultingwww.harrisroxashealth.com