social media for crisis communications, asis 2010 conference
DESCRIPTION
Social Media for Crisis Communications, presented at ASIS 2010 conference as part of a session on social media for physical security professionalsTRANSCRIPT
1
Social Media For
Crisis Communications
Oct 2010
2
Social Media: Is It For Us?
3
Security Incidents Will Happen
You may be called
upon to provide
information
Even act as a
spokesperson
4
Social Media
People turn to it in case of an emergency
It is extremely fast
moving
People expect
engagement,
not broadcasting
5
But broadcasting
is better
than silence
6
A few vocal critics can incite others
They can damage your reputation
7
Use Social Media to
Respond to Emergencies
8
9
San Bruno Fire, Sept 9, 2010
10
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13
14
15
Use Social Media to
Respond to Criticism
16
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19
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What do you know? Airports have cameras!
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Video footage posted on TSA blog next day
http://blog.tsa.gov
22
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TSA wins!
24
Use Social Media as
Backup Channel for
for Mass Notification
25
Active Shooter – UT Austin, Sept 28, 2010
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San Bruno Fire, Sept 9, 2010
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Use social media to
� Respond to emergencies
� Respond to criticism
� Supplement mass notification systems
31
Start your social media presence now.
32
Imagine…
33
Or this scenario…
34
What will you need?
� Twitter stream
� Facebook page
� Blog
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Facebook Page
37
Blog
38
Blog Statistics
39
Social media
is not
rocket science
40
Thank You!
Ksenia Coffman, Firetide
Twitter: @KseniaCoffman, @Firetide
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