Social Media Club Melbourne

15 October 2014

SOCIAL MEDIA FOR CRISIS MANAGEMENT

MONIKA LANCUCKI

INSIGHTS FORM THE COALFACE

SAME SAME - BUT DIFFERENT

HOOK INTO THE STRATEGY – AND HOOK IN

EARLY

BUILD YOUR COMMUNITIES BEFORE YOU NEED

THEM

KNOW WHO PLAYS WHERE

FORM STRATEGIC ALLIANCES/ KNOW YOUR

FRIENDS

MAKE SURE YOU HAVE ENOUGH CATS

CLEARLY DEFINE RESPONSIBILITIES AND

GOVERNANCE AND UNDERSTAND REGULATION

BE JUDICIOUS – KNOW WHEN TO ENGAGE, AND

WHEN NOT TO

TOOLS ARE THERE TO BE USED. PLATFORMS

ARE YOURS FOR THE TAKING

KNOW YOUR COMPETITION

BE AUTHENTIC

BE CURIOUS AND …

DON’T BE AFRAID