social media for customer acquisition for banking sector
DESCRIPTION
Care about leveraging Social Media for Lead Generation & Sales for Banking Sector? You will this case study based deck relevant and useful. Presented live at The Bank Branch of the Future Conference in Malaysia on Oct 14, 2014 by Pradeep Chopra, CEO of Digital Vidya. Find more about Digital Vidya at http://www.digitalvidya.comTRANSCRIPT
Social Media For Customer Acquisition
Banking Sector
Presented at Bank Branch of the Future Conference in Malaysia on Oct 14 (2014)
Agenda • Introduction • Case Studies • Framework to Multiply Revenue through
DM • Exercise: Facebook Adv Strategy for Lead
Generation • Q & A
Let’s learn from Real Examples
Customer Acquisition
Influence Lead Sale
Customer Awareness/Marketing
Source: Capgemini - Social Banking
Customer Insights
Source: Capgemini - Social Banking
Lead Generation
Source: Capgemini - Social Banking
Customer Service
Source: Capgemini - Social Banking
Brand Building
Source: Capgemini - Social Banking
ICICI Bank
28% Increase in Revenue for SMBs
Amex: Realize your Potential
Kotak Bank: Transfer Money through FB
ASB Bank: Virtual Branch on FB
Let’s learn from few Non-Banking Examples
Tweet 2 Order
QR (Quick Response) Codes
Reach
Online Presence
Audience Aggregation
Leads Sales SEO, Ads,
Email, Social
Media…
Conversion Optimization
Analytics (Metrics, Tools)
Customer Acquisition Framework
KISSmetrics Post Trial Sign-up Flow
KISSmetrics Welcome Email
KISSmetrics Evangelizing Email
KISSmetrics Relationship Email
Real Opportunity Reach Leads Sales Revenue Growth % 1000 100 10 1 Lac 1500 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 100 20 2 Lacs 100 1500 337 67.5 6.75 Lacs 575
Exercise: Online Advertising Strategy for Lead Generation
Remarketing/Retargeting
Remarketing Example
Google Adwords vs Facebook Ads
• Adwords: intent => higher conversion • Facebook: targeting • Facebook: early mover advantage
Opportunity of Targeting on Facebook
• Age • Location • Gender • Interest & Behaviour • Relationship Status • Social Connection on Facebook • Occupation • Education
Interest & Behaviour Targeting
Custom Audience: Email/Phone/UID
Retargeting on Facebook
Landing Page Optimization
Reach
Online Presence
Audience Aggregation
Leads Sales SEO, Ads,
Email, Social
Media…
Conversion Optimization
Analytics (Metrics, Tools)
Customer Acquisition Framework
Time to Create Your Strategy http://bit.ly/dv-ws
“Anti-Social” Bank
“Talking to Zappos is like talking to a Friend who happens to sell Shoes.”
True Victory!
Let’s continue this conversation…
@MyDigitalVidya On Social Media Off Social Media
Terima Kasih!
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http://www.digitalvidya.com