social media for dmos 9 7-12 martin hatchuel
DESCRIPTION
With shrinking budgets, 21st century destination marketing organisations can no longer afford 20th century marketing The live presentation has been inserted into the slideshare presentation, or you can watch it at http://www.youtube.com/watch?v=68ODb9Y7dwM&list=UUy6OzP4vpWErU0TfvCSUtCw&index=1&feature=plcpTRANSCRIPT
Hello.
I’m your friend from the Cape
Social media.
Tourism’s new frontier.
Bad name.Bad name.It’s social.
But it’s not media.
Media:
One-way messaging
"Twitter is not a new media. It's "Twitter is not a new media. It's
the global conversation we've
always thirsted for."Jack Dorsey, a founder of both Twitter & FourSquare
So let’s call it
The social web
“Selling tourism: “Selling tourism:
Instead of doing things for other people,
it’s now about doing things with them.
And it’s about changing from ‘I went there’ to
‘Hey! Someone invited me!’”
Ron Mader, founder and editor, Planeta.com
Social Web: Social Web:
It’s about people
Not tools
It’s the biggest thing that’s ever happened It’s the biggest thing that’s ever happened
to the way we talk to each other.
Like ever ever everEVER!
Shanghai Web Designers www.go-gulf.com
So what?
21st century tourism 21 century tourism
can’t afford
20th century media.
That’s what.
Tourism:Tourism:
Meeting people,
Making friends
Everyone’s using the web today.
So start on line.So start on line.
Make friends
before they leave home.
It’s a m-a-r-a-t-h-o-n.
Not a sprint
“Retention is for wimps.
“We measure the percent of customers who have our name tattooed on one of their body parts.”
Harley Davidson
I have a dream
Information
Office
Conversation
Office
Use the social web to
Build relationships
Be personal Be personal
Be authentic
Be transparent
Amplify the love
Build a community
Connect
ReciprocateReciprocate
Follow
Retweet
Link
Content is king, but visuals are keyContent is king, but visuals are key
Images
Video
Let go.Let go.You can’t control the conversation.
But you’ve employed adults:
No need to treat them like children.
The goal: The goal: “When people are financially invested, they
want a return. When people are emotionally
invested, they want to contribute.”
Simon Sinek
All media is now social media.All media is now social media.Yet the basic rules remain the same.
brandinfiltration.com/wtf
Rule #1:
Listenbrandinfiltration.com/wtf
Rule #2:
Engagebrandinfiltration.com/wtf
Rule #3:
Be realbrandinfiltration.com/wtf
Rule #4:
Be respectfulbrandinfiltration.com/wtf
Rule #5:
Have funbrandinfiltration.com/wtf
Which is
what tourism’s what tourism’s
all about...
Martin [email protected] 0027(0)84 951 0574
www.barefootclients.co.za www.thistourismweek.co.za
Thank you:
Blue crane: Dick Daniels carolinabirds.org
Blue marble: NASA
Reveille: NASA
Balloon: Benh Lieu Song http://commons.wikimedia.org/wiki/User:Benh
Harley Davidson & Little Spielberg: by me