social media for economic development : american and international best practices
TRANSCRIPT
IEDCConference 2010
Columbus, OH
Social Media For Economic Development : American And International Best Practices
Isabelle PoirierPresident
Active In Regional Economic Development Strategies Since 1998
Develop economic development investment strategies and lead generation solutions from coast to coast in Canada
Instruct EDOs on the site selection process and on promoting their region to get in the radar of investors and site selectors
Business IntelligenceCompetitive IntelligenceInternet Intelligence to..
We apply:
2
Intelegia’s Interest With Social Media
From Fad To Fact…
Key Facts On The Use Social Media For Economic Development
Source: Intelegia©, 2010.
Percentage of Pages With Appearance of The Phrase “economic development” On Web 2.0 Platforms (August 2010)
(Total Amount of Pages = 2 365 702)
Flickr
Blog66%
LinkedIn23%
Facebook10%
YouTube1%
Blog
YouTube
Flickr
What Is Marketing 2.0 For Economic Development?
What is Marketing 2.0?
Broad definition: • The use of social media tools to communicate
your “value proposition”
For economic development:• The use of social media tools to communicate
that your region (agency) is “knowable”
What Are The Next Generation Of Eco. Dev. Doing?
Classical Approach• Wait for traditional media
coverage for exposure
• Attend 1 to 3 national and international events in person per year
• Connect with potential investors via their business network (little black book of contacts)
Innovative Approach• Share insights via Twitter
and blogs to raise awareness of their region
• Organize and participate to conferences or interviews on social media platforms like talkshoe.com on a monthly basis
• Connect and engage on LinkedIn (6 degrees of separation (50 M potential contacts)
International And American Best Practices Of The Use Of Social Media For Economic
Development
International Best Practices – Blog – Invest In UK (United Kingdom)
Edmonton Economic Development Corporation – Facebook – Currency of Posts
International Best Practices – Videocasts - Hamilton Economic Development
International Best Practices – Blog - London Economic Development Corporation
International Best Practices – LinkedIn – Invest in Brisbane (Australia)
American Best Practices – Facebook – Hudson Valley Economic Development Corporation (New York, USA)
American Best Practices – Twitter – Levelland Economic Development Corporation (Texas, USA)
American Best Practices – YouTube – Enterprise Florida, (Florida, USA)
American Best Practices – Blog – Owensboro Economic Development Corporation
What We Have Learned From Canadian EDOs
Key Insights
Content sharing on social media tools allows organizations to keep their audience informed without waiting for media coverage
Level of adoption from within is increasing
Agencies are learning to deal with negative
postings
Executive buy-in is still essential and growing
EDOs are routers for business information and activities
Download Report : www.intelegia.com
Connect with Isabelle Poirier on LinkedIn