social media for graphic designers and small studios
DESCRIPTION
Documentation of an AGDA Professional Practice Workshop: Building Your Digital Presence - and taking social media to a different level. http://nsw.agda.com.au/events/1019/building-your-digital-presence---professional-practice-workshop Held on April 20, 2013 in Sydney by myself and Job Christensen, co-founder of agency Mentally Friendly and Tractor Design SchoolTRANSCRIPT
![Page 1: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/1.jpg)
![Page 2: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/2.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
Tim BuesingTimB @ Reactive.com / Adverblog.com / AusInFront.com
Jon ChristensenJon @ MentallyFriendly.com / TractorDesignSchool.com
![Page 3: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/3.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
AgendaThe social difference between yourself and your companyYour positioning, messages and goalsYour hopefully ‘interesting’ websiteSocial media formats and examplesManaging, reporting and insightsRefining your messages and goals
![Page 4: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/4.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
![Page 5: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/5.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
![Page 6: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/6.jpg)
![Page 7: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/7.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
• Intranet delivers value:
• internally: idea generation, training, efficiencies, productivity, content production
• externally: thought leadership, product innovation, publishing
• social media content and properties deliver value:
• internally: recruitment/retainment/cohesion of own employees
• externally: awareness, consideration, contact frequency and loyalty among clients
WEBSITE INTRANETSOCIAL
![Page 8: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/8.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
• Social Media for you (your personal brand):
• authentic, credible, idiosyncratic, personal
• Social Media for your company (your real brand):
• professional, consistent tone, valuable, responsible, networked
AGENCYSOCIAL
YOUSOCIAL
![Page 9: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/9.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
Positioning & Messaging
• What do you stand for in the creative market? And what is your message? Who do you want to talk to and why? What would they find interesting about your activity?
• the answers will give you clarity over what to write, share, post, follow, curate
• It will also help you decide what NOT to cover (nobody has time for everything).
• it will also make the value clear to your potential followers and audience.
• and it will help you make tactical decisions, which format(s) will be right for your content
![Page 10: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/10.jpg)
![Page 11: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/11.jpg)
![Page 12: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/12.jpg)
![Page 13: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/13.jpg)
![Page 14: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/14.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
Goals & KPIs
• Thousands of followers might be nice but what if your real audience (e.g. local art directors and art buyers in ad agencies) consist of only 200 people? Wouldn’t speaking to 50 of them be a success for you?
• Setting yourself goals and KPIs will help avoid frustration. Set yourself an easy target first (e.g. get X shares on my Y posts in Z weeks) and take it upwards from there.
• Having those KPIs will also help you evaluate what you are doing after a certain period.If one channel isn’t working, maybe it’s time to change tact, content, tone, frequency?
![Page 15: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/15.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
Website & Content
• How interestig is your site now and why? How could it be even more interesting, fresh, alive?
• Is the work up to date? Do you give insights into your practice, look behind the scenes, show rough ideas?
• Do you exhibit your network, reach out, say thanks?
• Can you swap content and links, thereby expanding your reach?
![Page 16: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/16.jpg)
![Page 17: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/17.jpg)
![Page 18: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/18.jpg)
![Page 19: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/19.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
Your Action PointsWhat would you add or change tomorrow?
• Make a plan. What sort of content can you produce or search/curate about right now?
![Page 20: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/20.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
Your Social FormatsAll you can eat? All you can manage? What fits?
• Often people are overwhelmed with the choices.
• Most of the social media sites are “free” (You are paying with the data that these companies make money out of). Or they have low priced premium accounts.
• But choosing e.g. Vine because it is the latest online craze is not the answer. Does the service strategically fit into what you want to say? Are the right people using it? Can you produce something interesting on it?
![Page 21: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/21.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
![Page 22: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/22.jpg)
http://www.facebook.com/adverblog
Text
![Page 23: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/23.jpg)
http://www.facebook.com/adverblog
![Page 24: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/24.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
![Page 25: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/25.jpg)
http://www.twitter.com/ausinfront
![Page 26: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/26.jpg)
https://twitter.com/resn_has_no_i
![Page 27: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/27.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
![Page 28: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/28.jpg)
http://www.linkedin.com/company/225538?trk=tyah
![Page 29: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/29.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
![Page 31: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/31.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
![Page 32: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/32.jpg)
http://www.slideshare.net/reactivemedia/perspectives-2012-12612820
![Page 33: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/33.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
![Page 34: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/34.jpg)
www.thedigitalage.com
![Page 35: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/35.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
![Page 36: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/36.jpg)
http://instagram.com/WiedenKennedy
![Page 37: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/37.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
![Page 38: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/38.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
![Page 39: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/39.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
Social Media PlanWhat to do when?
• Have a roadmap so you don’t lose steam along the way. Share the load internally
• And mix it up where appropriate.
![Page 40: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/40.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
![Page 41: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/41.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
AggregationHow do you bring it all together?
![Page 42: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/42.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
• A professional example from XXXX : https://vimeo.com/15208835
![Page 43: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/43.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
Reporting & InsightsHow do you get better and tweak your social?
![Page 44: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/44.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
![Page 45: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/45.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
![Page 46: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/46.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
![Page 47: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/47.jpg)
![Page 48: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/48.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
Recap onThe social difference between yourself and your companyYour positioning, messages and goalsYour hopefully ‘interesting’ websiteSocial media formats and examplesManaging, reporting and insightsRefining your messages and goals
![Page 49: Social Media for graphic designers and small studios](https://reader034.vdocument.in/reader034/viewer/2022051513/54632793b1af9f92238b52fb/html5/thumbnails/49.jpg)
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
Tim BuesingTimB @ Reactive.com / Adverblog.com / AusInFront.com
Jon ChristensenJon @ MentallyFriendly.com / TractorDesignSchool.com