hi
social best practices
Tuesday, February 11, 2014
reality check
email open rates
Tuesday, February 11, 2014
reality check
email open rates
paid
2002: 37.3%
Tuesday, February 11, 2014
reality check
email open rates
paid
2002: 37.3%
2009: 26%
Tuesday, February 11, 2014
reality check
email open rates
paid
2002: 37.3%
2009: 26%
2011: 17%
Tuesday, February 11, 2014
reality check
email open rates
2014?Tuesday, February 11, 2014
reality check
gmail email tabs
Tuesday, February 11, 2014
reality check
there are seasonal trends in email. Heck,
there are hourly trends in email.
Tuesday, February 11, 2014
reality check
paid
social media content =
seen by more customersthan any other medium
at frequency much higher than any other medium
Tuesday, February 11, 2014
reality check
paid
i feel like not investing in socialis the equivalent to:
Tuesday, February 11, 2014
reality check
Tuesday, February 11, 2014
reality check
Tuesday, February 11, 2014
reality check
Tuesday, February 11, 2014
how social should look
Tuesday, February 11, 2014
how social should look
owned
Tuesday, February 11, 2014
how social should look
paid
ownedearned
Tuesday, February 11, 2014
how social should look
owned
project strategy
earned
Tuesday, February 11, 2014
how social should look
paid
owned
integratedproject strategy
earned
Tuesday, February 11, 2014
owned
Tuesday, February 11, 2014
owned
cultivationengagement
conversation facilitation
Tuesday, February 11, 2014
owned
Tuesday, February 11, 2014
owned
cultivationengagement
conversation facilitation
custom contentrepurposing web/project content
Tuesday, February 11, 2014
owned : custom
Tuesday, February 11, 2014
owned : custom
Tuesday, February 11, 2014
content calendar
Tuesday, February 11, 2014
Tuesday, February 11, 2014
owned : brand journalism
Tuesday, February 11, 2014
owned : brand journalism
Tuesday, February 11, 2014
owned : brand journalism
Tuesday, February 11, 2014
owned : time sensitive
Tuesday, February 11, 2014
owned : non-time sensitive
Tuesday, February 11, 2014
earned
earned
Tuesday, February 11, 2014
earned
ongoing pursuit of earned media
Tuesday, February 11, 2014
earned
ongoing pursuit of earned media
standard vs. new
Tuesday, February 11, 2014
earned
ongoing pursuit of earned media
active content creation
Tuesday, February 11, 2014
earned
Tuesday, February 11, 2014
earned
Tuesday, February 11, 2014
project strategy
integratedproject strategy
Tuesday, February 11, 2014
!at rammy
Tuesday, February 11, 2014
!at rammy
Tuesday, February 11, 2014
!at rammy
Tuesday, February 11, 2014
Tuesday, February 11, 2014
paid : the double standard
paid
Tuesday, February 11, 2014
paid : the double standard
marketers are happy to pay X dollars for postage to ensure
prospectives see direct mail pieces.
Tuesday, February 11, 2014
paid : the double standard
marketers are happy to pay X dollars for postage to ensure
prospectives see direct mail pieces.
& not many people questions this.
Tuesday, February 11, 2014
paid : the double standard
why should it be any different for social?
Tuesday, February 11, 2014
paid : the double standard
social advertising & people freely tell the internet where they
went to school =Tuesday, February 11, 2014
paid : the double standard
new mailing/email address
Tuesday, February 11, 2014
paid : the double standard
Tuesday, February 11, 2014
paid : the double standard
Tuesday, February 11, 2014
how to plan
Tuesday, February 11, 2014
Tuesday, February 11, 2014
facebook: tipsfacebook
tips
strategymeasurement
habits
Tuesday, February 11, 2014
facebookfacebook habits
used to be personal + private
Tuesday, February 11, 2014
facebookfacebook habits
used to be personal + private
until the baby boomers showed up
Tuesday, February 11, 2014
facebookfacebook habits
used to be personal + private
until the baby boomers showed up
and now brands are starting to arrive
Tuesday, February 11, 2014
facebook
78% of daily US users use it on their phone
facebook habits
Tuesday, February 11, 2014
facebook
73% of 12 to 17 yr-olds in the US use
Facebook.
facebook habits
Tuesday, February 11, 2014
facebook
64% of that base use it
daily.
facebook habits
Tuesday, February 11, 2014
facebook
50+% of college students look at it
!rst thing in the morning
facebook habits
Tuesday, February 11, 2014
facebook
the way in which marketers use Facebook (i.e) looking at their timeline page….
habits
Tuesday, February 11, 2014
facebook
…is not the same way their target audience uses it.
facebook habits
Tuesday, February 11, 2014
facebook
https://www.facebook.com/suffolkuniversity?ref=hl
facebook habits
Tuesday, February 11, 2014
facebookfacebook strategy
strategy
Tuesday, February 11, 2014
facebookfacebook content
•High visibility university-wide events
•Prestigious + notable + niche speakers or events
•Spur of the moment viral events/content
•National-interest content with a Suffolk-spin
Tuesday, February 11, 2014
facebookfacebook•Student+Campus+Boston visuals + Stories
•Student/faculty/staff success stories
•School + Suffolk related questions --> platforms to start conversation
•Emergency alerts/notifications
content
Tuesday, February 11, 2014
facebookfacebook
RelatableInspiring
FunnyPride-building
YOU
Novel.
content
Tuesday, February 11, 2014
facebookfacebook
RelatableInspiring
FunnyPride-building
YOU
Novel.
photovideo
concise writingstark/
stands out
content
Tuesday, February 11, 2014
facebookfacebook
Time of dayfrequency
mix of medium
content
Tuesday, February 11, 2014
facebookfacebook
Time of dayfrequency
mix of medium
content
content calendar
Tuesday, February 11, 2014
facebook: tips
link issues
scheduling
sizing
facebook tipstips
Tuesday, February 11, 2014
facebook: tipsfacebook link issues
Tuesday, February 11, 2014
facebook: tipsfacebook link issues
Tuesday, February 11, 2014
facebook: tipsfacebook link issues
Tuesday, February 11, 2014
facebook: tipsfacebook link issues
Tuesday, February 11, 2014
facebook: tipsfacebook sizing
Tuesday, February 11, 2014
facebook: tipsfacebook scheduling
Tuesday, February 11, 2014
facebook: tipsfacebook measurement
Tuesday, February 11, 2014
Tuesday, February 11, 2014
facebook: tipsfacebook
tips
strategymeasurement
habits
Tuesday, February 11, 2014
facebook: tipsfacebook habitstwitter is used as a search enginge
2.1 billion searches a day
very likely to follow brandsTuesday, February 11, 2014
facebook: tipsfacebook habitstwitter is used as a search enginge
2.1 billion searches a day
% of users that don't tweet 40%
Tuesday, February 11, 2014
facebook: tipsfacebook habitstwitter is used as a search enginge
2.1 billion searches a day
% of users that don't tweet 40%
mobile twiter users are:
very likely to follow brandsTuesday, February 11, 2014
facebook: tipsfacebook habits
Tuesday, February 11, 2014
facebook: tipsfacebook habitstwitter is:
more personal + private
Tuesday, February 11, 2014
facebook: tipsfacebook habitstwitter is:
more personal + private
1 v 1 converastion happening
Tuesday, February 11, 2014
facebook: tipsfacebook habitstwitter is:
more personal + private
1 v 1 converastion happening
ephemeral/!eeting
Tuesday, February 11, 2014
facebook: tipsfacebook
strategy
Tuesday, February 11, 2014
facebook: tipsfacebook content•High visibility university-wide events
•Prestigious + notable + niche speakers or events
•Spur of the moment viral events/content
•National-interest content with a Suffolk-spin
Tuesday, February 11, 2014
facebook: tipsfacebook•Student+Campus+Boston visuals + Stories
•Student/faculty/staff success stories
•School + Suffolk related questions --> platforms to start conversation
•Emergency alerts/notifications
content
Tuesday, February 11, 2014
facebook: tipsfacebook
RelatableInspiring
FunnyPride-building
YOU
Novel.
personalmore personalityrandom engagmentsconversations
real-time
relationship building
content
Tuesday, February 11, 2014
facebook: tipsfacebook measurement
Tuesday, February 11, 2014
facebook: tipsfacebook
link issues
scheduling
sizing
Tuesday, February 11, 2014
facebook: tipsfacebook link issues
Tuesday, February 11, 2014
facebook: tipsfacebook link issues
Tuesday, February 11, 2014
facebook: tipsfacebook sizing
Tuesday, February 11, 2014
facebook: tipsfacebook scheduling
Tuesday, February 11, 2014
Tuesday, February 11, 2014
Tuesday, February 11, 2014