social media for improved performance & collaboration
DESCRIPTION
An overview of social media program integration, changing face of workplace culture and collaboration platform for increasing outcomes.TRANSCRIPT
Brent MacKinnon25 years in non profit sector10 years social media consulting
Child & Youth Worker Community of Practice – youth poverty Youth Community Research Mapping;Community Development;School to Community;Employment Training;Treatment Counseling; Multi-partner Youth Centre;Youth Worker Training & Education;Street Work & Service Coordination;Harm Reduction;Youth Mental Health;Youth Justice;
Community y
Boards of Directors & Coalitions Krasman Centre;AIDS Committee of York Region;Aurora Community Tennis Club;Harm Reduction Coalition of York Region;Talking About Addiction & Mental Illness;
Coaching & Consulting;
Social Media Program Integration;
Wordpress Coaching;
New Media (video, audio, storytelling etc.)
Website Assessment & Implementation;
I Aspire to Help You
Integrate
Deepen relationships;
Attract & retain outstanding staff;
Share, collaborate & innovate;
Demystify
Presentation Goals
Increase knowledge of how social media can add capacity to the organization & improve performance;
Identify Possible Starting Points;
Experience “hands on” social media tools;
Social media are just the external face of the web. The real issue is how to work in a hyper-connected economy
& live in a hyper-connected society.
Harold Jarche – Life in Perpetual Beta
First Rule: The tools are the tools. The tools are not the thing.
Your organization doesn’t plug into Social Media.Social Media plugs into your organization.
Social Media and the Impact in how we learn in the workplace – Jane Hart C4LPT
The Elephant Also Looks Like This
Current Conditions in the Workplace
The social learning revolution has only just begun. Corporations that understand the value of knowledge sharing, teamwork, informal learning and joint problem solving are investing heavily in collaboration technology and are reaping the early rewards.
Jay Cross – Internet Time Alliance
Current Research
The 3 A’s – Conceptual Age
Knowledge Workers - priorities
Dysfunction in the Workplace
Work Performance Challenges for Nonprofits(that social learning practices & media could address)
Work Performance Challenges for Nonprofits(that social learning practices & media could address)
Work has Changed
ROI for social media in business is pretty obvious: reducing wasted time
The largest stated benefit of organizations using social media is increasing speed of access to knowledge (McKinsey 2010).
Simple tools like Doodle can make scheduling a breeze. Social networks like Twitter or LinkedIn let you find the right people faster.
Second largest search engine in the world, only to Google
Twitter now has over 100 MILLION registered users.
55,000,000 tweets per day.
37% of users tweet from their phones.
All talking to each other all day long.
Facebook has over 500 MILLION users
Millions of people are content publishers now.
Don’t forget…
AwarenessDo enough people know about us? Do enough people think about us?
ContextDo people think of us in the right way?
ValueDo people understand our value? What we offer?
RelevanceDo people appreciate our value to them?
CatalystsDo people have a reason to think about us? To engage with us? To buy into us?
Brand Management: Momentum Drivers
Ways in which Social Media can help an association:Outcomes
Net New Members, Increased Frequency of Donations and Volunteerism,Increased yield (average $ value per donation), added exposure
Member SupportImmediate feedback and response, positive impact in public forum, cost reduction,
Increased interactions, more varied interactions, portable resources (mobile)
Human ResourcesMore effective recruiting, online monitoring of employee behavior (risk management)
Public RelationsOnline Reputation Management, improved brand image via Social Web,
Clarification of purpose & value, Direct communication with public
Member LoyaltyIncreased interactions, better quality of interactions, deeper relationship with cause,
Increased trust in organization, increased mindshare of cause, greater values alignment
Organizations need to raise money
and/or get results.
Talk needs to impact behavior.
Social media is there to drive, amplify and reinforce all of these things:
AwarenessContext
ValueRelevance
InteractionsTransactions
Leveraging Social Communications
Give me a good reasonwhy I should assign resources
to this thing.
The dragon wants to know how this will help the org.
And please, no more of this.
I’m a Social Media guru.Behold my army of followers.My personal brand is golden.
Only measurefollowers, fans, visitors,
downloads, click-throughs,mentions and web stats.
That’s Social Mediameasurement, baby!
Dig it.
Personal Knowledge Management Personal Knowledge Management (PKM) is away to make sense of information and experience.
It is a way to deal with ever-increasing digitalinformation and requires an open attitude tolearning and finding new things (I Seek).
PKM prepares the mind to be open to new ideas(enhanced serendipity).
“Social media is technology used to engage three or more people.
Social learning is participating with others to make sense of new ideas.
What’s new is how powerfully they work together.”
- Marcia Conner, The New Social Learning
Interest in social collaboration tools are fuelled by 3 factors:
The desire to capture and re-use knowledge;
The need to maintain human connections across a disparate workforce;
The pressure to modernize systems to meet new workforce demands.
Tipping Point Approaching
10% + Creators
Spreading Ideas
Power of Social Media is Getting Things Done
Social learning is the lubricant of networked, collaborative work. Therefore we need to redesign work structures that foster self-organized (social) groups for learning and working.
Harold Jarche: Internet Time Alliance
United by Networked & Social Learning
Harold Jarche 2011
Collaboration
Open Atrium is a platform for:
Private Collaboration or Social IntranetGroup/Project CollaborationKnowledge Management & LearningPartner CollaborationValue Creation
Open Atrium Main Features
Dashboard Notebook Blog
Folder (repository) Case Tracker Calendar
Shoutbox Discussion Contacts
A Few Examples: (private)
• Social Artistry – A Virtual Knowledge Cafe• Harm Reduction Coalition – Planning & Collaboration• Gaucher Foundation Digital Story – Project Planning• Markham Convergence Centre – Partnerships, Planning &
Innovation• Benchmark Study Tour – National Youth Service
Collaboration Platform – Public or Private
Accreditation
Harold Jarche – Life in Perpetual Beta
Jane Hart – Centre for Workplace Learning & Performance
Olivier Blanchard - Social Media R.O.I.