1. Abi Signorelli Communications specialist Tel: 07590 497263 Email: abi@abisignorelli.com Web: www.abisignorelli.com Blog: abi-signorelli.blogspot.com Twitter: @abisignorelli Keeping communication simple Helping create engaging and meaningful conversations with your employees and your customers

2. THE GENERATION FACTOR The importance of generation Y Four generations at work Traditionalists :born 1900-1945 Baby boomers:born 1946-1964 Generation X: born 1965-1976 Generation Y:born 1977-2000 3. ACCORDING TO MASHABLE, WOMEN RULE THE SOCIAL WEB! Data & images sourced from www.mashable.com 4. FACEBOOK USERS ARE GETTING OLDER Largest age group 35-54 18-24 only3 rd largest group Users over 55 up by 513% in 2009 Data & images sourced from www.mashable.com 5. OTHER INFLUENCERS

The economy

Competition stronger than ever

Our roles are changing

Technology is moving at a rate of knots

No matter how sophisticated technology gets, we're reminded daily that it's about peopleBiz Stone, Twitter co-founder and director of communications 6. LED BY EXAMPLE

Swell of support from younger Americans

Energy, passion, commitment swayed the polls

Social media key factor in mobilising large community toward common goal

Created all important sense of connection

Opportunity to challenge, question and connect and he listened

hes talking to me, hes in my network,hes someone I feel like I know 7. POPES MESSAGE TO PRIESTS: WE MUST BLOG The spread of multimedia communications and its rich menu of options might make us think it sufficient simply to be present on the Web, or to see it only as a space to be filled. Yet priests can rightly be expected to be present in the world of digital communications as faithful witnesses to the Gospel ,exercising their proper role as leaders of communities which increasingly express themselves with the different voices provided by the digital marketplace . Priests are thus challenged to proclaim the Gospel by employing the latest generation of audiovisual resources (images, videos, animated features, blogs, websites) which, alongside traditional means, can open up broad new vistas for dialogue, evangelization and catechesis. Pope Benedict XVI exercising their proper role as leaders of communities which increasingly express themselves with the different voices provided by the digital marketplace. 8. ASDAS GREEN ROOM Trust and transparency are key to earning real customer loyalty My ambition for Asda is to actively involve customers in every aspect of the business, to lift the lid on how we do things, and enable our customers to help make decisions that have an impact on what we sell and how we sell it. Andy Bond, Asda CEO 9. STAY ALIGNED

Making this a place where people love to work with open, timely, involving and engaging two-way comms

Well lead by example while working and playing together to become a world class communications team

Well always aim to let you know stuff before anyone else and well always give it to you straight

Stuffiness out, human in! Well keep our comms simple, human and hones, injecting a bit of excitement and fun whenever we can

Well make our proposition sparkle and give our people all the info they need to delight our customers creating internal product advocates along the way

Well make the techy stuff engaging, ensuring everyones got the right stuff to do their jobs while creating a sense of community for all

Well always bear everyone in mind and wont just take the easy option by only communicating with those that are easy to reach

Well create an open and people friendly comms environment where everyone has the opportunity to comment, respond and ask questions

Well make sure weve got the right comms channels so everyone gets the right information at the right time and in the right way

Well always be looking at new and exciting ways to communicate while making sure our existing stuff is running smoothly

Well always check that things are hitting the spot by measuring everything we do

10. AN EVOLUTION NOT A REVOLUTION 11. FOOD FOR THOUGHT

Everyones different

Find & speak to stakeholders early

Work out what makes them tick

Identify blockers and ways to overcome those

Find allies and friends in high places

Establish guidelines

You have to trust the users to make the best use of it. Sometimes its a bit like letting children fall so that they realise themselves that it hurts. Euan Semple