social media for internal communication
Post on 18-Oct-2014
7.130 views
DESCRIPTION
A presentation of some of the uses and advantages to social media as an internal communication mechanism, and examples of some companies doing this already.TRANSCRIPT
Social Media for Internal Communications
Amber NaslundDirector of Community, Radian6
@ambercadabra | [email protected]
Why This Matters
How People Gather Information Has
Changed.
Everyone has a Role.
The Power of Collaboration.
We Crave Human Connection... Even at Work
Brand is Internal, Too
How Are Companies Using Social Media
Internally?
Idea Generation and R&D
Dell
Knowledge Sharing
Pfizer: Pfizerpedia
News & Communication
Sabre
Employee Connections
Best Buy: Blue Shirt Nation
IBM Beehive
Recruiting and Retention
Deloitte: D-Street
Outcomes and Success• Idea generation
• Employee investment/loyalty
• Share culture and values
• Shorter rampup time for new employees (and self driven)
• Information in real time
• Connect remote/global employees and teams, break down silos
• Flatten Q&A and knowledge sharing
• Solve business challenges through collaboration
• Discover skill sets and expertise among employees
What We’re Afraid Of
• Negative CommentsNegative Comments
• ResourcesResources
• ProductivityProductivity
• Policies and GuidelinesPolicies and Guidelines
Tools to Consider• Blogs
• Idea Sharing
• Podcasting
• Wikis
• Social Networks
• Microblogging/Chats
• Video
• Collaborative/Central RSS
• Forums
