social media for jobseekers december 2010
DESCRIPTION
Interactive computer-based workshop lasting half a day delivered to two groups of job-seekers from the Peel region on the use of social media, with emphasis on Facebook, LinkedIn and Twitter.TRANSCRIPT
PCAS
by Timothy Holden
December 2010
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Contents3-4 Introduction 5-7 Social media8-13 Facebook14-16 Google17-21 LinkedIn22-27 Twitter28-29 Conclusion and questions
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Introduction
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Who is Timothy Holden?
• Arrived in Toronto from England in October 2010
• Wife (Hilary) transferred with the same organisation to their Toronto office from the UK, working in transport and transit systems
• 10 years in banking• 12 years in personnel • Running own business since 2006 as a
self-employed trainer and human resources consultant
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Social media
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Social media (1 of 2)• Blogs and forums• Job boards• Own website
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Social media (2 of 2)• POTENTIALLY USEFUL WEBSITES• flickr.com• glassdoor.com• youtube.com
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Facebook (1 of 5)
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Facebook (2 of 5)
• www.facebook.com• Founded in 2004 by Mark Zuckerberg,
initially as an exclusive network for Harvard students
• 400M users worldwide (to February 2010)
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Facebook (3 of 5)
• GROUPS• Careers at Servisair Canada (Find Jobs)
782• Jobs in Toronto, Canada 666• Canada IT jobs 426• Sports Career Guide Canada 343
• Airline employees of Facebook-30849 members
• Television freelance jobs-12832 members
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Facebook (4 of 5)
• GOOD EXAMPLES• Shannon Skinner• Catherine Anne Clark
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Facebook (5 of 5)
• NOT SO GOOD EXAMPLES• ?
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Google (1 of 2)
• www.google.com• Established by Larry Page and Sergey Brin
in 1997 following a year after they began collaborating on the search engine Backrub
• In most countries around the world it is now considered to be the premier search engine
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Google (2 of 2)• Searching the web• Excluding some results• Finding similar websites• Searching inside a website• Google phone directory• Google map lookout• Google dictionary• www.youtube.com/watch?
v=0dUuCRPgNcU
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• www.linkedin.com• Founded in 2002 by Reid Hoffman, as
a business-oriented site• 70M users worldwide• 2M users in Canada (March 2010)
LinkedIn (1 of 4)
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LinkedIn (2 of 4)
• Create a profile• Join a group• Contribute to group discussions• Obtain recommendations• Find jobs• Research potential employers • ca.linkedin.com/in/adudleybrown
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LinkedIn (3 of 4)
• GOOD EXAMPLES• ca.linkedin.com/in/adudleybrown• ca.linkedin.com/in/jaffery• ca.linkedin.com/in/johngreen
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LinkedIn (4 of 4)
• GROUPS• Social scientists• 254 members
• Job search• jobmob.co.il/blog/top-linkedin-groups-job-
seekers-recruiters/
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Twitter (1 of 5)
• www.twitter.com• Created by Jack Dorsey in 2006• Free micro-blogging service that enables
users to post (140 characters as a maximum) and read each other’s updates (tweets)
• Unlike Facebook the tweets are searchable, even in terms of content that is not being followed
• 190M users each month
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Twitter (2 of 5)• Social micro-blogging site• 140 character posts• Create a profile, link your resume• Follow people from target employers• Follow Twitter accounts of relevant
organizations• Use Twitter tools like TweetmyJob• twitterjobsearch.com• twitter.com/canadajobsearch• Tweet about your job search
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Twitter (3 of 5)• GOOD EXAMPLES• briansoliveira• farhadam• marianogigante• salimavalji
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Twitter (4 of 5)• CORPORATES• bbycanadajobs• loblawcareers• pitneybowesjobs
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Twitter (5 of 5)• POTENTIALLY USEFUL WEBSITES• canadajobsearch• careerbacon• jobcentral
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Conclusion & Questions
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Conclusion
• Summary• Questions