1. Social Media for Legal Professionals How digital literacy can advance your career & communication skillsBy Kristen Grennan Assistant Director Digital Media & Marketing Touro Law Center

2. Overview What is social media? Why should I care? How can social media be used by legal professionals? What are other legal professionals saying about social media? 3. What is Social Media? 4. Social Media is Social Networks 5. Social Media is Expression 6. Social Media is Social Activity Fun Facts 450+ million Tweets are sent every day 32% of all Internet users are using Twitter One out of every seven minutes spent online is on Facebook 23% of Facebook's users check their account 5 or more times daily More than 40 million photos are uploaded to Instagram every day Instagram users spend 250+ minutes on the app every month 7. Who cares about social media? Why should someone like me be involved?WHATS THE BIG DEAL? 8. NPRs Tell Me More 9. Campbell Soup Company Adam Kmiec, Director, Global Digital Marketing and Social Media: Digital fitness is about both a lifestyle choice and an everyday commitment. 10. Digital Literacy Education Bill 11. International Right to the Interne 12. How social media can propel your students and your careerSOCIAL MEDIA & CAREERS 13. Finding Leads on Twitter From the San Diego Esquire Blog: 14. Michael Palumbo, Esq.: I asked how he found me and he said, I liked the posts you have been putting up on Twitter. He told me that he was seeking local counsel through Twitter and did not do a general Google search. 15. Professional Networking 16. NPR Lars Schmidt, Head of Talent Acquisition: Weve had 2 of our most senior hires last year come from Twitter. Including almost an entire new team that we built, 4 out of the 5 hires from that team came from Twitter. 17. Media Outreach 18. Blogging Dean Patricia Salkin: Social media, and blogs in particular, afford anyone the opportunity to quickly become a recognized "go to source" for specific information covered in the blog. They come up on Google searches and you will be surprised by the amount of traffic or readers you attract. 19. Blogging & Teaching Therese Ebarb, Esq., Disaster Law Clinic: Blogging gives an attorney working with students in the law clinic another tool to show how one can effectively advocate by documenting, recording and legally counseling through the internet. It provides another surface for students and the public to intelligently discuss issues in a specific area of law that are truly cutting edge and perhaps more conversational than traditional law review articles. 20. Still not convinced?TESTIMONIALS 21. Prof. Michael Lewyn I have found social media especially useful in publicizing my work. 22. Prof. Tracy Norton 23. Prof. Tracy Norton "Social media has given me the opportunity to deepen my professional network. I know colleagues at my own and other institutions on a different level now. This deeper association makes it easier for us to reach out to one another professionally." 24. Prof. Meredith Miller 25. Prof. Meredith Miller Social media, especially Twitter, helps keep me current on the cutting edge issues in my areas of interest I especially appreciate two aspects of Twitter: (1) by following the right people and/or institutions, information which I am interested in comes to me as a feed (I dont have to go searching for it) and (2) I can make connections and participate in a global dialogue about current issues. 26. Prof. Michelle Zakarin 27. Prof. Michelle Zakarin You think you dont have time for social media, but with technology you can manage your accounts at any time very quickly. I can share something to Twitter while waiting in line at the grocery store! 28. Therese Ebarb, Esq. 29. Therese Ebarb, Esq. I have been able to learn more about NY Rising through social media than I have from NY Rising. 30. Prof. Jonathan Ezor 31. Prof. Jonathan Ezor My Twitter use has directly resulted in at least two conferences being produced at Touro, numerous speaking and writing opportunities, press appearances, invitations to bar and other committees, and my becoming an active member of worldwide online communities of privacy professionals, law faculty, and other groups of interest. 32. Dean Patricia Salkin 33. Dean Patricia Salkin Alumns and friends want quick information with photos/graphics. It is a great way to quickly and effectively share information about what is happening in real-time with those who should be in the know. 34. Take the Next Step: Open a Social Media Account and Keep Connected! 35. Touro Law on Facebook 36. Touro Law on Twitter 37. Touro Law on Google+ 38. Touro Law on Pinterest 39. Touro Law on Instagram 40. Touro Law on YouTube 41. Questions? Comments? Concerns? Dont be shy to ask a question now or email me at: Kgrennan@tourolaw.edu