social media for nfp, for hiec.on.ca
DESCRIPTION
Presentation to Halton Industry Education Council (HIEC.on.ca) on practical use of Social Media within a not for profit, and how Silicon Halton leverages social media.TRANSCRIPT
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Social Media NFP
@StompRAka Rick Stomphorst
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Agenda
My Agenda
Overview, Why & Relevancy
Social Media orientation & Silicon Halton leverages them
Tools (Demo)
Next Steps
Complaints
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Agenda
My Agenda
Overview, Why & Relevancy
Social Media orientation & Silicon Halton leverages them
Tools (Demo)
Next Steps
Complaints
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social media / social networks
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Facebook is for communities & friends
LinkedIn is for professionals, business & communities you know
Twitter is for people & businesses you want to know
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Blogging
micro Blogging
mini Blogging (posterous.com)
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Agenda
My Agenda
Overview, Why & Relevancy
Social Media orientation & Silicon Halton leverages them
Tools (Demo)
Next Steps
Complaints
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Demos
• Wordpress
• Twitter | TweetDeck | Hootsuite
• LinkedIn Groups
• URL shorteners
• Facebook Ads
• Facebook groups
• LinkedIn Ads
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• 90+ Million users by Jan 2011• 2M+ users in Canada (Mar 2010)• Focused on the needs of
professionals
LinkedIn.com
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Wireless
25-54
Toronto
<1,300
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An “Opt in” model
You choose to receive someone’s “tweets”
Others choose to receive your “tweets”
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Every message is a
public broadcast message
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Twitter acts as an information / thought
leadership filter
Push search engine
with
human intelligence behind the results
Twitter is the new Google
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Decide your purpose on Twitter
• Do your tweets have a theme?
• Just odd ramblings?
• You’ll attract like-mined-people/community
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Agenda
My Agenda
Overview, Why & Relevancy
Social Media orientation & Silicon Halton leverages them
Tools (Demo)
Next Steps
Complaints
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Does someone "get it"?
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• Increase awareness?• Improve brand perception?• Improve customer service?• Improve external collaboration?• Improve customer relations?• Plan new initiatives?• Investigate community?
What are you trying to accomplish?
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Tips
• “Following" someone on Twitter gets their attention
• Tweet: Daily
• LinkedIn messages: 1x / week max
• Create a LinkedIn group? (Create policy for who can join your LI group)
• Use SM to communicate with your teacher representatives (LinkedIn group)
• Migrate the "HIECian" weekly newsletter to a blog
• Tweet the "HIECian" blog
• Tweet individual HIECian items as they occur, or schedule
• Post message in other FB groups
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Cross Polination
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• Make it easy to find your outposts
• Put your outpost on your signature, Web, LinkedIn, business card, tatoo…
Cross Polination
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Idea: Community Manager
• Emerging role
• Owns Social Media outlets
• Owns web site(s)
• Key resource interfacing with community, on-line & in-person.
• E.g. Twitter.com/ErinBury
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Agenda
My Agenda
Overview, Why & Relevancy
Social Media orientation & Silicon Halton leverages them
Tools (Demo)
Next Steps
Complaints
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Insert applause here
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LinkedIn.com/in/RStomphorstTwitter.com/StompRwww.Stomphorst.ca
Charts collected by:Chris HerbertMI6Agency.com, Co-Founder, Silicon Halton http://b2bspecialist.posterous.com