social media for non profits and special causes 2012 edition
TRANSCRIPT
Social Technologiesfor non-profits and special causes
2012 editionflickr.com/photos/dm-set
Agenda
About SM404Community
Best Practise ApproachExamples
Key Considerations
people
processorganization
technology
2006
‘C’ level social media
1999
strategic consulting:
community
2000 1993
CX
you
theindividual
thecommunity
Community eXperience
focus on therelationships
CX
What you arewilling to do
Whatindividuals
want
What you want
them to do
You &the individual
You& the
community
Whatthey do foreach other
most common mistake
flickr.com/photos/schillergarcia
picking a tool first
Understanding Human Communication, Ninth Edition, Adler/Rodman, 2006
The Not-SoSecret Sauce:
OASIS
Objectives – determine what you want to achieve first.
Audience – profile your audience.
Strategy – pick a path that fits.
Implementation – select the technologies.
Sustainment – nurture. measure. adjust.
Relative Effort By Phase
OASISThe first step is deciding what you are trying to do:
Raise money? Gain more members? Raise awareness?
Create a S.M.A.R.T*. Objective (or two)
Make sure your Social Media objective contributes to at least one organizational objective
*Specific, Measureable, Attainable, Relevant, Timed
let’s try one
flickr.com/photos/tonypeters
The internet is populated by individuals who each have their own capability, behaviours, and desires.
Know who they are.Know where they are.
empowered.forrester.com/tool_consumer.html
OASIS
OASIS
OASIS
OASIS
OASIS
flickr.com/photos/briansolis
choose tools that align with strategychoose tools that your audience uses
OASIS
the language of tools
flickr.com/photos/fncll
OASIS
what not to do
OASIS
stevebaines.biz
OASIS
nurture, measure, adjust
it’s about interaction
flickr.com/photos/polandeze
OASIS
a word about content...
trust.edelman.com
trust
“If you can’t measure it,you can’t manage it.”
- Peter Drucker
OASIS
OASIS
OASIS
examples
engagement throughcuration and promotion
awareness
call to action
promote change
advocacy
fundraise
blog.justgiving.commarch 2012
philanthropy.com
2011 Kiva Annual Report
flickr.com/photos/watfordgap
key consideration
fish where the fish are
thinkwithgoogle.com/insights
BabyCenter 21st Century Mom 2012: American Media Mom Report
related:Responsive Web Design
website
tablet
mobile
key consideration
create and packagein small pieces for easy
mixing, sharing, consuming
flickr.com/photos/markhillary
(YMMV)
key consideration
flickr.com/photos/tharendra
mashable.com/2012/09/25/non-profits-cat-videos
learning from cute cats
key consideration
what’s your cause?
flickr.com/photos/ertxis it as important as mine?
flickr.com/photos/mooseblend
SaveTeddy.catext TEDDY to 12345
@Teddy
Text
online, offline, outside
Create Once, Reuse Everywhere
key consideration
start small
resources
Nonprofit Social Media Case Studiesventureneer.com/big-ideas/social-media/case_studies
Nonprofit Tech 2.0nonprofitorgs.wordpress.com
Beth's Blog: Nonprofits and Social Mediabeth.typepad.com/beths_blog
NTEN: Nonprofit Technology Networknten.org
bethkanter.org
SocialMedia404.com
@JohnSheridan@SM404
slideshare.net/johnsheridan
Let’s Connect