social media for nonprofits
DESCRIPTION
Social Media for Nonprofits. Lakewood Resource & Referral Center 212 2 nd Street Lakewood, NJ 08701. Do not settle. Make a difference. Respect the 80/20 rule. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/1.jpg)
Social Media for Nonprofits
Lakewood Resource & Referral Center212 2nd Street
Lakewood, NJ 08701
![Page 2: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/2.jpg)
Do not settle.
![Page 3: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/3.jpg)
Make a difference.
![Page 4: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/4.jpg)
Respect the 80/20 rule.
![Page 5: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/5.jpg)
WhatSocial media is a collection of web tools
that help you connect with others .
WhoYou: Driven by your mission.
Your Constituents: connected because you’re joining them in their neighborhood, and they like you.
The World: looking for your movement, your contentor the issues that intersect them.
WhenConsistently, regularly.
WhereWherever your constituents are;
most likely your Blog, Email, and Facebook.
WhyMost important question.
HowAs an integral part of your business process,
driven by your mission.
![Page 6: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/6.jpg)
WHO
![Page 7: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/7.jpg)
YouStaff
• Relationships are your job.
• Security, succession.
Engaged
• Link with your goals – who are
the appropriate staff members to
be involved?
• Don’t create a single point of
failure.
![Page 8: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/8.jpg)
YourConstituents
They like you.
You’re joining them in their neighborhood.
You’re strengthening a relationship.
You can’t control what they say.
![Page 9: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/9.jpg)
The World
Google. Bing.
Looking for your movement.
Looking for your content.
Looking for issues that intersect them.
![Page 10: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/10.jpg)
WHAT
![Page 11: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/11.jpg)
Social media is a set of digital tools
that helps you tell storiesand connect with others.
![Page 12: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/12.jpg)
![Page 13: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/13.jpg)
WHY
![Page 14: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/14.jpg)
The most important question.
![Page 15: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/15.jpg)
Just because you can, doesn’t mean that you
should.
![Page 16: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/16.jpg)
Your Plan
What is your plan?
What are your short-term goals?
What are your long-term goals?
How will you define success?
![Page 17: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/17.jpg)
Are You Prepared?
Staff
Technology
Commitment
![Page 18: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/18.jpg)
WHERE
![Page 19: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/19.jpg)
Where your constituents are
Facebook has 400 million users.
Facebook users spend 55 minutes/day.
YouTube users watches 83 clips/month.
Growth is accelerating.
![Page 20: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/20.jpg)
Where you get the best ROI
Return On Investment limits you.
What if you want to listen?
What if you want to tell stories?
What if you want to broadcast?
What if you want receive?
What if you want to drive action?
What if you want to optimize SEO?
![Page 21: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/21.jpg)
HOW
![Page 22: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/22.jpg)
This is your business
Every day, you build relationships.
Make social media integral to your work.
![Page 23: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/23.jpg)
GuideEmpowerMonitor
Create and use social media guidelines.
Empower your staff to participate.
Monitor – gently – their participation.
![Page 24: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/24.jpg)
Create accounts responsibly
Use dedicated signup-accounts.
Plan ahead for succession.
Build in redundancy.
![Page 25: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/25.jpg)
Understand the ecosystems
Facebook great for community & dialogue.
Twitter good for driving traffic.
Email good for making the sale.
YouTube good for confirming passion.
Find your voice.
![Page 26: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/26.jpg)
Your Brand
Your Narrative
Your Events
Your Home
WEBSITE/BLOG
Your Website is Your Hub
![Page 27: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/27.jpg)
TwitterFacebook
Media
Special Event
YouTubeFlickr
(infrastructure)
WEBSITE
Produce content.
Find content.
Add value.
Be goal and mission sensitive.
Now Add Spokes
![Page 28: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/28.jpg)
Content is King
The. Critical. Element.
Narratives enable relationships.
Everything you do/read/view is a story.
Use all media – words, pictures, sounds…
Let the web work for you.
![Page 29: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/29.jpg)
Content Toolkit
Digital point-& shoot camera ($100-200).
High-def portable video camera ($150).
…and BE THERE.
Staff, volunteers, participants.
![Page 30: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/30.jpg)
Follower Numbers Aren’t Important
Remember the 80/20 rule.
A larger network is generally better.
A targeted network is best.
Be mission-driven and culturally-sensitive.
![Page 31: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/31.jpg)
RED CROSS
![Page 32: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/32.jpg)
What we like about the Red Cross
Clear information and calls to action.
Good storytelling.
Adding value while confirming passion.
Cross-purposing content sensitively.
![Page 33: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/33.jpg)
WAYS OF BEING
![Page 34: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/34.jpg)
Be a Magazine
Plan an “editorial calendar.”
Align with development calendar.
Align with programmatic calendar.
Hub = The Mag
Spokes = Departments
![Page 35: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/35.jpg)
Be a Connector
Write/record your own pieces.
Use Facebook to generate feedback.
Use Twitter & FB to drive web traffic.
Use email to drive action.
Use YouTube/Flickr to document the
experience.
![Page 36: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/36.jpg)
Be a Community
Use Echo or Facebook Connect to make
your own site interactive.
Make the focus of your efforts the
collection and sharing of constituent
stories.
Use YouTube/Flickr as pool feeds.
![Page 37: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/37.jpg)
Be true.
![Page 38: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/38.jpg)
Resources
Beth Kanter – beth.typepad.com
John Jantsch – ducttapemarketing.com
AMEX Open Forum – openforum.com
mashable.com
socialmediaexaminer.com
![Page 39: Social Media for Nonprofits](https://reader038.vdocument.in/reader038/viewer/2022102912/56816859550346895dde8b25/html5/thumbnails/39.jpg)
Keven Elliff
Thank You
Q&A