social media for nonprofits
TRANSCRIPT
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Internet & Social Media: No More Excuses: Now You Can Build Relationships (almost)
While You Sleep!
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Who Are We?
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Jim David, [email protected]/jimdavidwww.leapfrawg.com
Outsourced Social Media Marketing Social Media Coaching & Management Social Listening & Reputation Management Individual & Group Training
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What is Social Media?
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Social Media Experts • There Are 181,000 Social Media 'Gurus,'
'Ninjas,' 'Masters,' and 'Mavens' on Twitter
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You Can’t Be Everywhere
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Social Media Marketing
• Social Media Marketing (SMM) is the process of promoting your site or business through social media channels.
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SOCIAL MEDIA STRATEGY
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In 6 easy steps
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Step 1: Map Your Plan
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Rinse & Repeat
Define Goals
Listen
Share
Engage
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What are your goals?• Knowledge Expert• Promote Events• Get Volunteers• Brand Awareness• Increase Donations
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Who is Your Audience?
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Traits?
Behaviors?
Geography?
Demographics?
Commonalities?
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What’s Your Message?
• What makes you unique?• Accomplishments?• Specialties, niche?• What’s your image?
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Step 2: Brand Profiles• You are the Expert! Make it Known!
– Social media profile = 45 second elevator pitch– Write in conversational style – keep it interesting– Show off your strengths– Use keywords so you can be found– Your profile is your online billboard
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Be Human
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Step 3: Build Your NetworkConnect with those you know first
– Your email inbox is a great wealth of information… use it.
– Write personalized notes when you wish to make a connection
– Ask for recommendations from former co-workers or associates on LinkedIn
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e
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Be Easy To Be Found…EVERYWHERE!
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Step 4: Start Sharing• Ways to share
– Link to helpful articles or blog posts– Answer questions on LinkedIn– Join a group and join in
discussions on Facebook– Give recommendations on
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Step 5: Track & Measure• New follows on Twitter• Re-tweets on Twitter• New fans on Facebook• New connections on LinkedIn• Comments on LinkedIn group posts• Traffic to your site or blog• Increased sales
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200.5%
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2.6%
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Step 6: Manage Your Time• 15 minutes is all you need• Put it on your calendar• Don’t forget your strategy• Use social media tools to
help manage your time
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AVOID THE PITFALL…
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Common Pitfalls …• Not having goals• Choosing quantity over quality when it comes to
friends/followers/contacts• Not listening• Incomplete profiles• Abuse of self-promotion• Spamming• Starting, stopping, starting, stopping• Not measuring results or reach
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TOOLS OF THE TRADE
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Time Saving Tools• HootSuite – www.hootsuite.com
– Manage Twitter, Facebook, Instagram and LinkedIn– Schedule posts, create lists, find and follow
• Tweet Deck - www.tweetdeck.com– Twitter management platform
• Buffer – www.buffer.com– Schedule most popular Social platforms
• BuzzSumo – www.buzzsumo.com
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Mobile Twitter Tools
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Page Manager TweetDeck Hootsuite
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Thank You!
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LeapFrawg(Office) 214.843.0761
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