social media for nonprofits - hunter boyle #somebizlife 2012
TRANSCRIPT
“Brother, Can You Spare Some Social Change?”Cool Campaign Ideas for Nonprofits
with Social Media Moxie
Hunter BoyleSr. Business Development Manager, AWeber
@hunterboyle - @aweber
#SoMeBizLife
Let's Experiment
Crowdsourcing ideas
What you do and for whom
What you want to come away with
How we can get there in an hour
Goal: You leave with 1-3 ideas you can act upon quickly
Let's Experiment
What's Ahead
Ideas you can “steal” ;)
Funding options + resources
Experts + org's to follow
Open mic + brainstorming
Steal These Ideas
Social Media
Video + YouTube
Seattle Children's Hospital
Not a formal campaign
22-yr-old patient's concept
2.3 million views
#Tip: Look to your stakeholders for creative ideas!
Steal These Ideas
Social Media
Facebook Campaigns
Kraft's “Likeapella”
Music video thanks “Likers”
Over 4,600 responded
#Tip: Use a personal touch + personality with social media.
Steal These Ideas
Social Media
Facebook Causes
Free tool
Pledges, Petitions
Fundraising
#Tip: Interaction doesn't always mean solicitation.
Steal These Ideas
Social Media
Facebook Contests
Feeding America
Volunteer photos get votes
$500 goes to winner's localfood bank (sponsored)
#Tip: Partners can help offset costs and promote contests.
Steal These Ideas
Social Media
Pinterest Contests
Tablet “Social Hotel”
Pin photos of concepts
Follow and share
Don't need to be designer, architect to get involved
959 followers, 18 pins (at press time)
#Tip: Make sure contest prizes/incentives match the effort!
Steal These Ideas
Social Media
Partner Campaigns
Cell Phones for Soldiers
Teamed with Cause Tee
Social fundraising
Donated design/production
#Tip: Create campaigns that get attention online and offline.
Steal These Ideas
Social Media
Blog + Email + Video
TypeTAP campaign
World Water Day event
Provided assets to 150 bloggers
Goal: $10K in 24 hrs
Result: $24K w/ match
#Tip: Targeted blogger + social outreach is the new PR.
Funding for Fundraising
Crowdfunding + Social
Kickstarters for Nonprofits
Razoo.com
CauseVox.com
Rally.org
StartSomeGood.com
FirstGiving.com
IOBY.org (environmental)
What Are We Leaving With?
7 Key Takeaways + Tips
Look to your stakeholders for creative ideas!
Use a personal touch + personality with social media.
Interaction doesn't always mean solicitation.
Partners can help offset costs and promote contests.
Make sure contest prizes/incentives match the effort.
Create campaigns that get attention both online and offline.
Targeted blogger + social outreach is the new PR.
Open Mic + Thank You!
Hunter BoyleSr. Business Development Manager, AWeber (@AWeber)
Connect with me … Follow me on Twitter: @hunterboyle Email me at: [email protected]
For links to the ideas and resources covered today, please visit: http://bit.ly/somebizlife-hb