social media for organizations (hram)
Post on 17-Oct-2014
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Joe Gerstandt at ourtimetoact.com and I gave this presentation to the HRAM board here in Omaha, NE to help them move forward with social media use for their members.TRANSCRIPT
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Social Media for
HRAM(theHumanResourcesAssocia3onoftheMidlands)
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Why is this important for hram?
– ForthesamereasonsHumanResourcesexists.To:• A?ract
• Engage
• Retain
• BuildCommunity
• ShareInforma3on
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Why is this important for hram?
– Humansaresocial.Weneedsocialtoolstoengagethem.
– ThesetoolsrequireonlytheinvestmentofTIME.– Notechnicalexper3serequired.
– AnopportunityforanHRgrouptobeinnova3ve
– Greatwaytoleadbyexample
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Why is this important for Members?
• SocialMediawillallowmemberorganiza3onstogetmoreoutoftheirmemberships
• SocialMediawillengagethepeopleBEHINDtheorganiza3onmorerapidly
• Itwillhelpthemtobeheardinoneofthena3on’slargerchapters
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Just what are we talking about here?
• SocialNetworkingismee3ngandinterac3ngwithpeopleonline
• SocialMediaisjustlikeregularmedia(TV,newspapers,radio,magazines)butit’sonlineandaTWO‐WAYconversa3on
www.marenated.com
Social Media for HR
www.ourtimetoact.com
These are categories of tools youshould know
• Socialnetworks(LinkedIn,FaceBook,Ning)• Microblogging(Twi?er,FriendFeed)• ContentSharing(SlideShare,YouTube,Box.net,Issuu,OpenZine)
• BloggingPla\orms(WordPress,TypePad,Blogger)
• SocialBookmarking(StumbleUpon,Tumblr,Del.icio.us,Digg)
• Audio/VisualMedia(BlogTalkRadio,Youtube,Viddler,Vimeo,Mogulus,Ustream,Flickr)
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Social Networks
• PROS– Increasedreach
– Hostamul3tudeofcontent
– Transparentorganiza3on
– Easy,fastnetworking
– Takethepulseofyourmembers
– Anotheravenueforinterac3on
• CONS– Commitmentto
transparency
– Self‐governing
– Increasedaccountability
– Fla?enshierarchy
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Social Networking Stats
• SocialNetworksarethemostpopularkindofsite.Yes,evenmorepopularthanthat.
• 57%areonasocialnetwork• LinkedIn:6.9millionusers• Facebook:Over5millionusers.35‐54yearoldsegmentboastsa276.4%growthrateoverthepast6months.
• Ning:Over500,000nichesocialnetworks
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Taking the next step
• Ifyoudecidetobecomeinvolvedwithasocialnetwork,asktheseques3ons:– Whowillberesponsibleforupdates?– Howmanyhourscanwecommit?– Whatdoesourpar3cipa3onlevellooklike?– Whatareourobjec3ves?– Howwillwemeasuresuccess?
www.marenated.com
Social Media for HR
www.ourtimetoact.com
They made it work
‐ PRSA:HasusedFacebookandLinkedIntogrowitsonlinepresenceandconnectwithPRprofessionalsandPRstudents.
‐ SHRMchapterofBirminghamhasusedablogandTwi?ertoconnectwithitslocalmembersandno3fythemofupcomingevents.
www.marenated.com
Social Media for HR
www.ourtimetoact.com
MicroBlogging• PROS
– Instantdistribu3on– Fast,easyandfree– Greatsourceforcontent– Easytoshare“expert”informa3on– Buildrela3onshipsasentenceata3me– Findexpertsinyourindustry– Accesstonewanddifferentperspec3ves– Liveinsightsinreal‐3me(conferences,events,etc)– Accesstospeakers– DiscoverwhatotherSHRMchaptersareupto– Promoteevents
www.marenated.com
Social Media for HR
www.ourtimetoact.com
MicroBlogging
• CONS– Whattotweet?
– Learningtheropes
– Canrequirean“alwayson”personalityorpersonali3es
www.marenated.com
Social Media for HR
www.ourtimetoact.com
MicroBlogging Stats
• Twi?eristhefastestgrowingsocnetat‐‐millionusers
• Lastmonth,Twi?erusersgrewby77%
• FriendFeedandTumblrhaveacombined‐‐users.
www.marenated.com
Social Media for HR
www.ourtimetoact.com
They made it work
• @prsarahevansstarted#journchat,whichisatwi?erbasedonlinechataboutjournalism.Currentconnec3ons=
• SHRMisbeginningtohavetheirconferences“liveblogged”onthestatelevel.C‐levelexecu3vesaretakingthetwi?erplunge.
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Content Sharing
• ContentSharingistheactofcrea3ngandsharingcontentlike:– Whitepapers
– PowerPoints
– Videos
– Podcasts
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Content Sharing
• PROS– Easywaytoprovidemorevaluetoyourmembers
– Carvenichesinyourcontent
– Engagingyourmemberseasilybyallowingthemtocontribute
• CONS– Mustdiscernwhichinforma3onissuitableforpublica3on
– Difficulttoprofitfrominforma3ononceit’sbeenmadefree
– ThereisALOTofinforma3onouttheretosortthrough
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Content Sharing Stats
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Documents you can share
• Templates
• Policies
• Forms
• BudgetSheets
• EmployeeManuals
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Blogging• PROS
– Interac3ve(ques3ons,feedback)
– PersonalPerspec3ve– Dynamicvs.Sta3c– Anotherwayforpeopleto
engagewithHRAM– Flexibilitywithcontent– Greatformemberswhodo
theblogging– Controlwhatyourbrand
lookslike
• CONS– Timeconsuming
– Forcestransparency
– Needforconsistencyinvoice,ac3vity
– Mustbehighlyfocusedontargetaudience
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Blog Stats
• Thereareover200Millionblogs;73%ofac3veonlineusershavereadone;45%havestartedtheirown
www.marenated.com
Social Media for HR
www.ourtimetoact.com
They made it work
• BirminghamSHRMhasagreatengagingblog
• WorkforceWeeklysponsoredblogsincludeFis\ulofTalent,BenefitsBuzz,TheHrCapitalist.Totalreaders=
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Taking the next step
• Who’sgoingtoownthis?
• Whatistheinvestmentofresources?
• Whyarewedoingit?(Objec3ve,goal)
• Howarewegoingtomeasuresuccess?
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Social Bookmarking
• PROS– Informa3onsharedeasily
– Appearontopofnewissues
– Allowothertoknowwhatyouareconsuming
– GivesHRAMawaytoenhancecurrentac3vi3es
• CONS– Noteveryoneislookingforinforma3ononline
– Learningcurvefor“users”
– Canbe3meconsumingtoreadanddisseminatealotofinforma3on
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Taking the next step
• Who’sgoingtoownthis?
• Whatistheinvestmentofresources?
• Whyarewedoingit?(Objec3ve,goal)
• Howarewegoingtomeasuresuccess?
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Let go
• Thisisnotyouropportunitytocontroltheconversa3on,thisisyouropportunitytobeapartoftheconversa3on.
• Thiswillhappenwithorwithoutyou
• Ifyou’redoinganythingofanysignificance,peoplearegoingtobetalkingaboutyou.