social media for proactive jobseekers
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Social Networking for Job Seekers &
Personal Branding
By Greg Fry
Greg Fry Qualified from the Marketing Institute of Ireland and passionate about helping job seekers achieve more from their social media efforts. Social Media specialist delivering regular LinkedIn , Facebook and Twitter training to big brands including Vodafone, Coca Cola, UPC and Ulster Bank.
About Me
A Positive Attitude will lead to success
5 Ways to look for work
• Recruitment Agencies.
• Newspapers and Online Job Boards.
• Job Fairs.
• Networking.
• Speculative Applications
What is Networking?
How to build a Network
• Friends.
• Family Members.
• College and School connections.
• Sports or Recreational Clubs.
• Business contacts – ex- co-workers and clients.
• Targeted individuals.
• Networking events and Job Fairs.
Top 5 Networking Tips
1. Who do you want to talk to?
2. Look Sharp – But don’t judge others
3. What’s Your Story?
• Have a sharp 60 – 90 second “Elevator Pitch”.
• Who you are.
• What you do.
• What you are looking for.
• What “Value” can you offer an employer?
4. The Business Card
5. The Follow Up
• Send a follow up email.
• Connect on LinkedIn.
• Organise a face to face meeting.
• Stay in touch.
Time to network
Networking Takeaways
• Believe in yourself and be positive.
• Know who you are targeting.
• Don’t do all the talking….listen, listen, listen, listen.
• Dress to make a great 1st Impression. But don’t judge others…we don’t know who they are and who they may know.
• Know your story – Who you are, what you do, what you are looking for and what value you can offer an employer.
• Carry and collect business cards.
• Always follow up with new connections. Connect on LinkedIn and build a business relationship.
• Stay in touch with your network.
What is LinkedIn?
Facebook with Ties?
LinkedIn Statistics
• 300 Million Users worldwide. • 2 new members every second.
• 40% of members visit the site daily. • 70% of LinkedIn users are decision makers. • 1.2 Million users in Ireland. • Average age of global users is 25-45. • 60% Male 40% Female. • 85% of US Companies using LinkedIn to
recruit.
What LinkedIn Looks like
12 Steps to get LinkedIn
Add a Quality Photo.
Spend time on your Bio
and Experience.
Get Recommendations.
1. Spend time & get your profile to “All Star” status
2. Building Up Connections
• Old school Friends.
• College Friends and staff members.
• Business Contacts.
• Target Individuals.
3. Personalise your LinkedIn Account and Stand Out From the Crowd.
1. Make sure you have a Unique URL.
2. Add Contact details including Twitter account and even a Blog address.
3. Rearrange your headings to stand out.
4. Use Keywords to attract Employers.
4. Add Sparkle to your Profile
• Add a file, presentation or even video to the Summary, Work and Education sections of your Profile.
• Add a Powerpoint Presentation
to your profile using SlideShare.net.
Slideshare.net
• Upload a Powerpoint Presentation and add to your profile. Tell an employer who you are and what value you can offer.
• Map a YouTube video to Slideshare and showcase a “Please Hire Me” video.
Meet Jordan McDonnell
http://www.slideshare.net/jmcdcems/this-is-not-my-resume
Meet Jordan McDonnell
• 100K views in 2 weeks.
• 10+ Job Interviews. • 2 Dream job offers. • 1 New Job.
Create & Share Great Content
5. Update and Personalise
• Update your status frequently.
• Personalise all introductions.
6. Join Groups
• Find Relevant Groups.
• Make new Contacts.
• Demonstrate your expertise.
• Ask Questions.
• Follow & get advice from experts.
• See Exclusive Jobs.
• Be Seen and let employers find you.
Groups on Linkedin
Find Jobs in Groups
How to Behave in Groups
8. Look out for Events
The meeting scenario
How much do we know before and
after that meeting?
?
How much do you know in advance?
Amy checked Declan Hayes’ profile on LinkedIn and already knows: He’s been 4 years with Dunnes Stores. Expertise in Textiles. He worked more than 10 years for Tesco Ireland. He is also connected with John Loftus that is in Amy’s business network.
9. LinkedIn Searches
• Search by Industry, location and job type.
• Search for advertised jobs on LinkedIn.
• Save your top searches.
• Search groups you are a member of.
Search Jobs
Search Jobs
10. Follow Companies
10. Follow Companies cont…
10. Follow Companies cont…
11. Move your Contacts Offline
12. Invest your time in LinkedIn
Fancy a New CV?
• Go to -resume.linkedinlabs.com
• Sign in with your LinkedIn account.
• Create your CV or Resume.
• Other options for creating an online cv – visualcv.com
10 Key LinkedIn Takeaways
• Complete your profile to 100% (called “All Star” status). Make sure it sells your skills and abilities.
• Use a URL like http://ie.linkedin.com/in/gregfry and add to your cv and email signatures.
• Add visual links to your profile like Slideshare, or YouTube CVs. • Update your status once a day during working week. Create
and share content. • Investigate who your connections are connected to. • Run and save searches (for job opportunities). • Make personal invitations to connect with people. • Join and engage in groups to build your network. • Meet your top online connections offline . • Ask for recommendations.
Facebook – How can it help a Job Seeker?
• Over 2.3 million Irish Facebook
users.
• Tell your friends what you are
looking for.
• Like relevant Companies.
• Add your work experience.
• Keep an eye on the small ads.
Private Message on Facebook
Applications to Look at on Facebook
https://branchout.com/
Be careful what you say – A Facebook Story
10 Key Facebook Takeaways
• Job Seeker must decide whether or not to use Facebook for job seeking. Be careful with your Privacy settings.
• Look “Smart Casual” – Good Photo, professional email address and fill out the “About” section.
• Use your Facebook Timeline to showcase all your career highlights. • Like Company pages and where applicable engage with them. (You
may want to send them a message using the button on their page.) • Share interesting stories relating to your industry on your Facebook
page and demonstrate your experience. • Join Interest Groups. • Use Graph Search to find new connections. Use networking
Applications such as BranchOut to find job vacancies. • Tell your Facebook friends that you are looking for opportunities. • Keep an eye out for Facebook Ads targeting you with job
opportunities. • Search Company Pages for job vacancies and leads.
• 395,000 daily users in Ireland.
• Real Time.
• Research the market.
• Get advice and engage.
• Talk to companies directly.
• Tell people what you are looking for and demonstrate your passion.
• Use tools such as Tweetdeck to filter out the noise.
Companies Using Twitter to Recruit
Who to Follow on Twitter?
Look at other people’s accounts (job seekers, recruitment agencies, industry experts) and follow
people that they follow.
Searching for Jobs on Twitter
• Tweetmyjobs.com
• Twitjobsearch.com
• #jobfairy.
#Job Fairy
http://irishjobs.tweetwally.com/
You Tube
• 2nd Largest Search Engine behind Google.
• Over 100 hours of video uploaded to YouTube every minute.
• 2 million Irish You Tube viewers.
5 You Tube uses for Job Seekers
• Creating a Video CV.
• Creating an online profile and demonstrating one’s ability.
• For searching for vacancies.
• For Researching companies and individuals.
• For Free Career support. (Interview Techniques, cv writing, networking etc.)
http://sanderroomer.com/
Blogging
• Wordpress
• Blogger
• Tumblr
Blogging – Your Portfolio online
• Put your CV online.
• Tell the reader who you are, what you do & what you are looking for.
• Showcase your skills and achievements in more depth.
• Show your genuine passion and interest for your industry.
• Comment on industry trends and developments.
Blogging – Your Portfolio online
Blogging – For Work
Community Blogs
Other Social Media
Stand Out & Be Creative
Cvgram.me
Stand Out & Be Creative
How about an audio cover letter?
Audioboom.com
Stand Out & Be Creative
Rebelmouse.com
This is marketing graduate Alfred Ajani, and this morning he stood in London Waterloo station holding up a sign advertising his CV. He had previously applied for more than 300 jobs to no avail. In 1 day he received multiple interview requests and one immediate job offer. He now works as a Marketing and PR Projects Manager at the Asoria Group
Social Networking Takeaways
• Get your profile looking amazing on LinkedIn.
• Have a clear message that is easy to grasp.
• Spend time building an influential network.
• Join and participate in relevant Groups.
• Source off line networking events to attend.
• Move all your new off line connections online.
• Stay in touch with your network.
• Facebook yes or no. Make a decision.
• Use Twitter to source vacancies and engage with your target audience. Demonstrate your expertise.
• Consider creating a Blog to demonstrate your experience and passion for your targeted industry.
• Stand out & be creative. Consider Audio cover notes or even a video cv.
087 2039855
twitter.com/gregfrysocial
ie.linkedin.com/in/gregfry
facebook.com/thecareerscoach
youtube.com/careerscoacheu
Questions? Do not hesitate to me.